Marketing Manager, Paid Media

Harbinger Motors Inc.•Garden Grove, CA

4h•$85,000 - $115,000

About The Position

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation. We are seeking a Marketing Manager, Paid Media to own and scale Harbinger’s paid acquisition and digital advertising strategy. This role will be responsible for planning, executing, and optimizing campaigns that drive qualified demand, dealer interest, fleet leads, and brand awareness across key channels. You will operate at both the strategic and executional level—managing budgets, launching campaigns, analyzing performance, and continuously optimizing for ROI. This is an ideal role for someone who thrives in a fast-paced startup environment and enjoys building from the ground up.

Requirements

5–10+ years of experience managing paid media or performance marketing campaigns
Strong hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, and YouTube
Proven ability to manage and optimize significant advertising budgets
Deep understanding of B2B funnels, attribution, and lead quality
Strong analytical skills and comfort working with performance data
Excellent communication and stakeholder management skills

Nice To Haves

Experience in B2B, SaaS, hardware, automotive, or climate tech
Familiarity with fleet, logistics, or commercial vehicle markets
Experience with ABM strategies
Working knowledge of CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
Startup or high-growth company experience

Responsibilities

Develop and own Harbinger’s paid media strategy across channels such as Google, LinkedIn, Meta, YouTube, and programmatic
Align campaigns with business objectives (e.g., fleet acquisition, dealer recruitment, product launches, brand awareness)
Identify new growth opportunities through emerging platforms, formats, and targeting strategies
Build, launch, and manage campaigns end-to-end: targeting, bidding, budgeting, creative testing, and pacing
Continuously optimize performance to improve CPL, CPA, and overall ROI
Manage retargeting, lookalike, and ABM-style campaigns for B2B audiences
Own and manage paid media budgets across platforms
Forecast spend, results, and pipeline contribution
Make real-time budget reallocations based on performance
Track and analyze campaign performance using tools such as Google Analytics, ad platform dashboards, and CRM data
Build dashboards and regular reporting for leadership
Translate data into insights and recommendations
Partner with web, product marketing, and demand gen teams to optimize landing pages, forms, and lead flows
Improve conversion rates throughout the funnel—from first click to sales handoff
Implement and test new CRO strategies
Partner with product marketing, design, and content teams to develop compelling ad creative
Test messaging, formats, and visuals tailored to different personas (fleets, dealers, upfitters, enterprise buyers)
Ensure consistency with Harbinger’s brand voice and value propositions
Work closely with Sales, Product, and Revenue Operations to align on lead quality, targeting, and attribution
Support product launches and major announcements with integrated paid campaigns