Marketing Manager, Next Generation Programs

Abbott • Lake Forest, CA

2d • $129,300 - $258,700

About The Position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Marketing Manager, Next Generation Programs Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity We’re empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people. Our Point of Care diagnostic portfolio spans key health and therapeutic areas, including infectious disease, cardiometabolic, informatics, and toxicology. Abbott currently has an exciting opportunity for a Global Marketing Manager, Next Generation Point of Care Portfolio . This is a senior leadership role responsible for shaping the future commercial, brand, and portfolio strategy for Abbott’s next generation of point-of-care diagnostics. The role reports to the Director of Strategy & Innovation and is based in either San Diego, CA or Lake Forest, IL.

Requirements

• Bachelor’s degree in business, nursing, healthcare, marketing, engineering, life sciences, or a related field.
• 12+ years of experience in medical diagnostics, healthcare delivery/management, point-of-care, or healthcare technology, with significant marketing, healthcare operations or strategy experience.
• Proven ability to lead through influence in a complex, global matrix organization.
• Exceptional communication, collaboration, and executive presence.
• Ability to travel globally up to 20%.

Nice To Haves

• MBA, Master of Science in Nursing, Master of Physician Assistant Studies or equivalent advanced degree strongly preferred.
• Demonstrated expertise in brand strategy, value proposition development, and upstream marketing for complex portfolios preferred.
• Strong financial acumen, including business case development and market analytics preferred.

Responsibilities

• Define and communicate the long-term portfolio and brand vision for Abbott’s next generation of point-of-care diagnostic solutions.
• Lead development and implementation of unified product requirements that align platforms, technologies, and experiences across the future point-of-care portfolio.
• Create new global brand positioning, value propositions, and messaging frameworks that clearly differentiate Abbott’s next generation offerings.
• Partner with Market Insights to define future-oriented market segmentation, identify unmet needs, and translate insights into portfolio and brand strategy.
• Establish portfolio standards for common elements such as connectivity, software, workflows, and hardware to maximize customer value and scalability.
• Influence and guide R&D and upstream teams to ensure products are seamlessly integrated and deliver a cohesive customer experience.
• Assess competitive offerings to sharpen positioning, define must-have versus nice-to-have features, and inform strategic trade-offs.
• Recommend launch cadence and sequencing for future products and platforms, balancing strategic impact, organizational readiness, and market opportunity.
• Lead development of integrated business cases, including market sizing, financial modeling, and scenario analysis, to support investment and prioritization decisions.
• Serve as a senior cross-functional leader, ensuring alignment and collaboration across marketing, strategy, R&D, finance, commercial, and operations teams.
• Deliver clear, proactive, and executive-ready communications to senior leadership and key stakeholders.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager