Marketing Manager, Live Services
About The Position
At Rockstar Games, we create world-class entertainment experiences. Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry. Rockstar Games is seeking a Marketing Manager to provide overall support to the Live Services marketing team. This role will serve as a liaison to other internal departments, international offices and external partners and aid in the execution of global marketing campaigns for Red Dead Online and Grand Theft Auto Online. This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan.
Requirements
- Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.
- 5+ years experience in consumer marketing / advertising.
- A passion for gaming, solid understanding and curiosity about gaming trends and the Rockstar Games brand.
- Excellent organization, communication, and interpersonal skills.
- Deep knowledge and time investment across current live service titles.
- Proficient with project management, relaying high level goals across teams, and visual communication.
- Strong ability to organize and prioritize workload, handling multiple projects simultaneously.
- Experience with analyzing campaigns, assessing impact and presenting results.
- Resourceful problem solver with the skills to analyze marketing challenges and develop effective solutions.
Nice To Haves
- Previous professional experience working with gaming or entertainment services.
- Basic Photoshop knowledge.
- Deep knowledge of GTA Online.
Responsibilities
- Align with development on game content plans, design intention, and release strategies.
- Build marketing plans for Grand Theft Auto Online and Red Dead Online that support goals and priorities across the businesses, with approval from marketing leadership.
- Deliver marketing plans with cross-functional teams including creative services, digital marketing, advertising, communications, community, partner marketing, and analytics.
- Maintain asset development schedules and organize asset delivery to international marketing offices, studios, external agencies, vendors, and partners.
- Coordinate multiple projects to ensure timely outcomes and completion, including post-campaign measurements and findings.
- Be an expert on competitive live services and the overall industry landscape; ingest, prioritize, and disseminate that information to relevant publishing teams.
- Perform ad-hoc support for live services marketing leadership including building presentations, developing plans, briefing assets, and communicating across teams.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
