Marketing Manager, Healthcare Industry

Logitech • San Jose, CA

1d • Hybrid

About The Position

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Location: Logitech is proud to support a hybrid/remote work culture. This full-time role will be open to hybrid candidates based near our San Jose, CA and Irvine, CA offices as well as remote candidates in other offsite US locations. Team & Role: Join one of Logitech’s fastest-growing teams as we accelerate our success building innovative technology solutions for our customers. We’re seeking a dynamic, seasoned marketing professional to play a pivotal role driving Logitech’s expansion in the healthcare industry vertical by bringing a deep understanding of the IT decision-maker audience and leading global marketing efforts for this vertical. In this newly created role, you will craft strategic marketing and communications plans and content and collaborate with cross-functional teams to elevate Logitech’s position in the marketplace. Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for equality and the environment. These are the core behaviors and values you’ll need for success at Logitech.

Requirements

• Exceptional relevant B2B vertical marketing experience in the technology sector
• Deep understanding of and experience marketing to the IT decision maker buyer audience for health care providers and systems
• Channel marketing experience
• Team/interpersonal: ability to collaborate and influence across functions and groups in a complex, growing organization and with external agencies and partners
• Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
• Communication: excellent writing, editing, presentation and public speaking skills
• Strong analytical skills
• Track record of delivering exceptional business results
• Willingness to travel up to 15%
• Bachelor’s degree preferred or equivalent industry experience

Responsibilities

• Marketing strategy and planning: Create marketing strategies and campaigns to deepen customer penetration within health care customers and achieve marketing and business objectives in collaboration with cross-functional colleagues.
• Audience insights and trends: Provide deep insights into the target IT decision maker buyer and influencer audiences for health care providers and systems, buying process and considerations, and stay abreast of the latest health care technology procurement regulations and trends to inform marketing, communication, and product portfolio development in collaboration with Insights colleagues.
• Foundational material creation: Including messaging, personas, competitive positioning and customer journeys.
• Content plans and creation: Craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials to be activated across a range of touchpoints such as email, website, paid advertising, events, etc.
• Channel marketing: Develop impactful programs for critical partners in collaboration with colleagues in Channel Marketing and Sales.
• Industry partnerships: Identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues.
• Performance monitoring and optimization: Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts in collaboration with Marketing Analytics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level