Marketing Manager, Google Ads

eBay•Bellevue, WA

13h•Hybrid

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of hardworking problem solvers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the team and the role: We are seeking a dedicated Marketing Manager to shape and implement our global Paid Search strategy. You will tasked with driving day-to-day operations, reporting, budgeting, and optimization of our Google Shopping Ads campaigns supporting eBay's Global Buying Hub (GBH) markets. Google Ads is a significant & growing part of eBay’s broader Performance Marketing organization and stands as one of the key potential growth drivers for the business. With unmatched inventory eBay is unique among online retailers, and with huge scale comes substantial marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature standard processes across markets and 3) strategically invest in platforms and tools to improve operations. This is a phenomenal opportunity for an individual who is diligent, enjoys working with a hard working team, is methodical, takes ownership, and can quickly synthesize critical metrics.

Requirements

Data analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first approach
Project management -- Experience with planning and leading projects end-to-end
Campaign Management – Experience with setup and day to management of marketing campaigns within Google Ads
Bachelor’s degree in business, finance, applied mathematics or related field preferred
3-5 years professional experience
Ability to conceptualize business problems and solving them through data analysis
Curious in nature and enjoys sleuthing data to identify insights
Works well independently while maintaining collaborative relationships with team
Strong oral and written communication skills – comfortable presenting to groups
Strong personal work ethic, including personal initiative and ownership
Ability to lead multiple projects simultaneously and balance priorities

Nice To Haves

General knowledge of Paid Search Marketing a plus
Experience with SQL scripting and self-serving on data from multiple data platforms
Working knowledge of analysis techniques -- regression, clustering, prediction
Hands on experience with R, Scala, Python or equivalent tools a plus
Google Ads, AdWords & other online marketing platform experience a plus

Responsibilities

Campaign execution, optimization, and ongoing monitoring
Define/lead campaign objectives in a fast paced, constantly evolving environment
Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
Influence campaign strategy – staying aligned and working towards achievable outcomes
Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
Collaborate with business stakeholders to establish clear marketing goals and results
Ad hoc issue investigation and quantification of business impact
Communicate results consistently and clearly
Contribute to test ideation – hypothesis, measurement, design
Build and organize regular reporting documents and status updates