Marketing Manager - Events

Fanatics Collectibles•Los Angeles, CA

About The Position

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collectibles is hiring a Manager, Experiences (Entertainment) based in Los Angeles to help build and execute our entertainment events strategy from the ground up. This is a hands-on role for someone who thrives in lean environments—someone who can own activations end-to-end and isn’t afraid to roll up their sleeves to get things done. You’ll lead experiential activations tied to major entertainment IP (e.g., Disney, Marvel, Star Wars), translating fandom into meaningful collector experiences. This role requires someone who understands how events actually come together—managing vendors and agencies, navigating moving pieces, and stepping in wherever needed to ensure high-quality execution that reflects the Fanatics brand. We’re looking for a strong operator with a sharp point of view on entertainment audiences—someone who can make smart decisions in real time, handle curveballs on-site, and still deliver polished, premium experiences. You’ll work closely with cross-functional teams to bring activations to life that not only engage fans, but build credibility for Fanatics within the entertainment space.

Requirements

5-7 years' experience in event planning/production at entertainment properties, leading consumer brand, or successful creative marketing agency
Demonstrated experience executing activations at major entertainment events and fan conventions
Strong understanding of entertainment fandom culture and ability to create authentic, engaging brand experiences
Proven track record managing external creative agencies and production vendors; ability to drive quality output while managing budgets
Effective budget management across multiple concurrent activations
Excellent project management skills with ability to manage complex timelines, multiple stakeholders, and shifting priorities
Experience with on-site event operations including staff management, vendor coordination, and issue resolution
Strong cross-functional collaboration skills; comfortable working with product, content, commerce, and creative teams
Exceptional communication skills with ability to present concepts and updates to leadership
Solution-focused attitude with ability to think creatively under pressure and adapt to changing circumstances
Passionate about entertainment, pop culture, and the intersection of fandom with collectibles
Willingness to travel for events, site visits, and partner meetings

Responsibilities

Lead end-to-end planning and execution of experiential activations across entertainment properties and pop culture tentpoles
Develop activation strategies that authentically connect Fanatics Collectibles with entertainment fandoms and drive collector engagement
Manage relationships with entertainment property partners to secure optimal brand positioning and activation opportunities
Collaborate with creative and production agencies to develop compelling, on-brand experiences
Oversee event budgets including forecasting, vendor negotiation, and budget reconciliation
Coordinate cross-functionally with product, content, and commerce teams to align activations with product launches and marketing campaigns
Manage activation timelines, production schedules, and vendor deliverables to ensure flawless execution
Lead on-site operations during activations, managing staff, troubleshooting issues, and ensuring brand standards are maintained
Develop post-event recaps with insights, performance metrics, and recommendations for future activations
Stay current on entertainment industry trends, pop culture moments, and emerging properties relevant to collectibles audience
Support Director, Experiences with strategic planning, capacity management, and cross-portfolio initiatives