Marketing Manager, Customer Marketing & Integrated Campaigns

Jobgether

2d

About The Position

This role offers an exciting opportunity to shape and scale customer-focused marketing initiatives within a fast-growing technology environment. As Marketing Manager, you will drive strategies that enhance customer engagement, strengthen retention, and support expansion throughout the entire customer lifecycle. You will also lead the planning and execution of integrated marketing campaigns that align multiple teams around clear messaging, audience targeting, and measurable business outcomes. Working cross-functionally with marketing, sales, product, and customer success teams, you will help transform insights into impactful programs that generate advocacy and long-term value. This role is ideal for a strategic thinker who also enjoys hands-on execution in a dynamic, high-growth setting where processes are evolving and innovation is encouraged.

Requirements

• 6–9+ years of experience in B2B marketing, ideally within high-growth SaaS or technology environments.
• Demonstrated expertise in integrated campaign strategy and execution, managing multi-channel initiatives that align with go-to-market goals.
• Direct experience in customer marketing, lifecycle marketing, or post-sale engagement programs.
• Strong understanding of B2B marketing funnels, pipeline development, and sales alignment strategies.
• Proven ability to collaborate across multiple teams and influence stakeholders in fast-paced, evolving organizations.
• Highly organized with strong project management skills and the ability to balance strategy with hands-on execution.
• Excellent communication and storytelling abilities, capable of translating complex value propositions into compelling campaign messaging.
• Data-driven mindset with experience using performance metrics and analytics to optimize marketing programs.
• Ability to thrive in environments where processes are still being defined and continuous improvement is encouraged.

Nice To Haves

• Additional experience in scaling organizations, partner marketing ecosystems, or supporting both enterprise and mid-market segments is considered a plus.

Responsibilities

• Design and implement comprehensive customer marketing programs that support adoption, value realization, retention, and growth throughout the customer lifecycle.
• Develop and manage initiatives that promote customer advocacy, including case studies, testimonials, reviews, and reference programs.
• Create scalable engagement programs such as customer campaigns, nurture flows, and communications tied to product launches and updates.
• Define and track key success metrics for customer marketing initiatives, including engagement levels, retention influence, expansion pipeline, and advocacy outcomes.
• Own the integrated campaign framework, including annual and quarterly campaign planning aligned with business priorities and go-to-market strategies.
• Translate high-level company goals into clear campaign strategies with defined audiences, messaging, channels, objectives, and KPIs.
• Coordinate campaign execution across marketing functions such as digital, field marketing, partner marketing, lifecycle marketing, and sales initiatives.
• Collaborate closely with Sales, RevOps, and Customer Success teams to ensure campaigns support pipeline growth and revenue objectives.
• Develop campaign briefs, timelines, and performance reports to analyze results and continuously improve marketing effectiveness.
• Foster cross-functional collaboration and ensure marketing initiatives are delivered on time with consistent messaging and strong alignment.

Benefits

• Opportunity to work in a dynamic, high-growth global environment
• Collaboration with international teams across multiple regions
• Exposure to innovative technology and industry-leading solutions
• A culture that supports learning, professional development, and career growth
• Regular company gatherings and global offsite events that strengthen collaboration and connection
• Competitive compensation and benefits package
• Flexible work environment that encourages balance and autonomy

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed