Marketing Manager - CRM (Salesforce Marketing Cloud)

Quest Diagnostics Incorporated•Secaucus, NJ

72d•Hybrid

About The Position

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope. The CRM Marketing Manager is responsible for the coordination and development of transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud to support business goals in customer acquisition, loyalty, and retention. The CRM Marketing Manager will collaborate closely with internal teams to support the execution of CRM campaigns and operations. This role will be part of the Consumer Marketing team. This is a hybrid work opportunity (3 days in the Secaucus, NJ office).

Requirements

5+ years of experience with Salesforce Marketing Cloud
At least 9-10 years of IT Industry experience
Email marketing and customer journey knowledge
Excellent project management skills, including management of agencies and vendors to ensure execution
Ability to organize, prioritize, and manage multiple tasks with great attention to detail
Superb written communication skills, including drafting content and proofreading
Familiarity with project management tools, preferably Jira
HTML and CSS knowledge
Hands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and familiarity with Ampscript
SQL querying knowledge
Well versed in API integration with other platforms (CRM/Web).

Nice To Haves

Healthcare industry experience would be a bonus
Completion of the Salesforce Marketing Cloud Email Specialist OR Administration Certification
Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization
Capable of working autonomously in a fast-paced environment
Can self-prioritize tasks and context switch as needed
Must be comfortable with a deadline-driven environment

Responsibilities

Internally executed campaigns: Take a hands-on role in building, testing, and executing email journeys and campaigns in Salesforce Marketing Cloudto deliver multi-touch communications
Agency-executed campaigns: Coordinate with internal stakeholders and agency partner(s) on key deliverables and milestones in the end-to-end email campaign development and deployment process, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans
Support transactional SMS campaigns in Salesforce Marketing Cloud
Prepare and manage data extensions to structure and store data effectively within SFMC
Use data to segment audiences for targeted and personalized marketing efforts
Knowledge of CRM best practices and CAN-SPAM compliance laws
Participate in the team's day-to-day CRM team protocols and maintain the CRM campaign calendar
Collaborate cross-functionally to plan and strategize content creation
Proofread, edit, and fact-check content to ensure communications are accurate and compelling, that disclaimers are correct, and that brand guidelines have been followed
Facilitate the internal review and approval process for emails and SMS, and ensure feedback is implemented
Test and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly
Assist with A/B testing of communications
Keep documentation up to date with changes in email / SMS content