Marketing Manager (Content, Brand & Growth)

Roger Healthcare•San Francisco, CA

27d

About The Position

Roger Healthcare has built the leading AI-powered clinical documentation platform for home health. Thousands of clinicians use Roger every day to reduce documentation time by more than 80% and reclaim hours of patient-facing time. We are growing fast, backed by top-tier investors, and reshaping how care is delivered to older adults across the country. We’re expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role — it is a hands-on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI. We are hiring a Marketing Manager who is hungry, creative, and ready to move fast. You will work directly with our technical founders and GTM leaders to own the storytelling, brand presence, and demand-generation activities that fuel our growth. Your work will be seen by executives at home health agencies, clinicians across the country, and technologists shaping where home health goes next. If you are early in your career but feel underestimated where you are — this is the role where you’ll prove what you’re capable of.

Requirements

2-4 years into your marketing career and already outperforming peers
Obsessed with crisp storytelling, design, and execution — not theorizing
Able to take a fuzzy idea and turn it into a polished asset without handholding
Excited to speak with users, extract insights, and turn them into content
Energized by a fast-paced environment with high autonomy
Comfortable owning end-to-end deliverables and being accountable for outcomes
Hungry to grow into a Marketing Lead or beyond

Responsibilities

Design beautiful marketing materials: case studies, flyers, one-pagers, decks
Create product marketing content: demos, feature launches, videos
Produce blogs, SEO-driven content, and white papers
Build thought leadership content around AI, healthcare, and our team
Develop sales enablement materials for AEs & SDRs
Write compelling narratives grounded in user stories and outcomes
Run consistent outbound and nurture email campaigns
Execute paid acquisition experiments
Manage all social channels
Lead webinar planning, execution, and content
Drive conference strategy: lead lists, dinners, attention-grabbing campaigns
Continuously improve website content and SEO performance
Experiment with new lead channels and user advocacy motions
Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)