Marketing Manager, Affiliates

Veterans United Home Loans • Columbia, MO

2d

About The Position

As a Marketing Manager, you will be responsible for planning, implementing, and analyzing marketing strategies that promote the Affiliate brands and their initiatives. You will work to deeply understand your audience and ensure our products and user experiences fulfill their needs. In addition, you will work with cross-functional teams to execute, manage, and analyze customer journeys across multiple channels. This includes collaborating with agents, internal partners, and departments to ensure consistent messaging and brand alignment.

Requirements

• 4+ years of direct-to-consumer marketing experience.
• 4+ years of mortgage or financial services marketing or sales experience.
• Experience in the Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience owning and propelling projects forward from initial concept to execution and fulfillment.

Responsibilities

• Develop and execute strategies across multiple channels, including direct mail, email, SMS, telemarketing, and online campaigns.
• Collaborate with the affiliates team and external stakeholders to develop audience strategies and identify testing opportunities to optimize the user experience.
• Work with Analysts and the insights team to develop A/B testing across direct mail, email, SMS, and digital channels.
• Manage costs and reports to measure campaign effectiveness and return on investment.
• Partner with content and product teams to develop messaging based on audience insights.
• Write creative briefs and work with design teams to develop multi-channel campaigns.
• Work with Legal and Compliance to ensure campaigns meet all the state, federal, and industry guidelines and that proper disclosures are included in all communication pieces.
• Retain campaign documentation and when necessary, provide the documentation for state and federal audits.
• Continuously seek opportunities to optimize the audience experience and share recommendations with the appropriate parties.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees