Marketing Lead

Krea • San Francisco, CA

20h • Onsite

About The Position

At Krea, we’re dedicated to making AI intuitive and controllable for creatives. Our mission is to build tools that empower human creativity, not replace it. We believe AI is a new medium that lets us express ourselves across text, images, video, sound, and 3D—and we’re building better, smarter, more controllable tools to harness it. We’re backed by Bain Capital Ventures, a16z, Abstract Ventures, Pebblebed and others. If you’re passionate about pushing the boundaries of AI and enabling human creativity, we’d love to hear from you. The role We’re looking for a zero-to-one Marketing Lead (Growth & Strategy) who will define audiences, nail distribution, and turn experiments into durable growth systems. You’ll own segmentation, positioning, lifecycle, and analytics; you’ll collaborate with designers/creatives on assets and campaigns, but your core value is marketing strategy and results .

Requirements

• High agency & ownership: You find leverage, design an experiment, ship v1 fast, and report results crisply.
• Full-funnel thinking: You move seamlessly from awareness to activation, retention, and referral.
• Distribution instinct: You understand channels, creators, communities—and how ideas spread.
• Quant chops: Comfortable with dashboards, cohorts, spreadsheets; you size impact and spot anomalies.
• Creative collaboration: You write great briefs and give actionable feedback; you don’t need to design.
• Tool fluency: GA4/Mixpanel (or similar), email/CRM, landing-page tooling; bonus for Figma familiarity.
• Bias to action: Prefer small, fast tests over long decks; automate the repeatable parts.
• We’re optimizing for output and judgment, not years of experience.

Responsibilities

• Growth & Acquisition Design and run experiments across owned/earned/paid channels to drive sign-ups, activation, and retention.
• Build compounding loops (referrals, creator showcases, templates, UGC) and scale what works with clear CAC/LTV guardrails.
• Test channel-market fit (X/TikTok/YouTube, newsletters, communities, search) and prioritize by impact.
• Product Marketing & Segmentation Define target segments (creators, studios/agencies, brand marketers) and map pains → messaging → offers.
• Ship segment-specific landing pages, narratives, and launch checklists with crisp positioning.
• Harvest proof: customer stories, benchmarks, before/after reels.
• Lifecycle & CRM Own onboarding, education, win-back, and reactivation via email/in-product comms.
• Stand up lead capture, scoring, routing, and feedback loops from support/community into product.
• Distribution & Partnerships (Creators/Communities) Recruit and manage creators/studios for co-created content, tutorials, and live sessions.
• Spin up and moderate community hubs (Discord/Reddit/Forum) with rituals and programming.
• Coordinate selective partner launches and integrations that unlock new audiences.
• Website, SEO & Conversion Own krea.ai performance: rapid A/B tests on headlines, social proof, and conversion.
• Ship pragmatic SEO (topic clusters tied to product intents, technical hygiene, link outreach).
• Publish pillar content (guides, playbooks, templates) that compounds traffic and captures demand.
• Analytics & Experimentation Define the growth dashboard (traffic → signup → activation → retention → revenue) and report weekly.
• Set up attribution, event taxonomy, and cohorts; run disciplined A/B tests with decision rules.
• Size opportunities, forecast impact, and communicate trade-offs.
• PR/Comms & Events Manage announcements with press and creators; prep assets and talking points.
• Host targeted workshops and selective conference presence; track ROI.
• Brand Strategy & Creative Collaboration (not a brand designer role) Maintain messaging architecture, brand guidelines, and review cadence.
• Write creative briefs; coordinate with in-house/contract creatives for asset production.
• Ensure brand consistency across product, web, and social without owning hands-on design.
• If you see a marketing or distribution gap at Krea, you’ll own it, fix it, and make it durable.

Benefits

• Openness to sponsoring international candidates (e.g., STEM OPT, OPT, H-1B, O-1, E-3).
• Work alongside a world-class team building the future of AI creative tooling.
• Significant scope and company-wide impact.
• Competitive compensation (75th percentile of market) with meaningful equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed