Marketing Lead, MLS on Apple TV

Apple • Culver City, CA

5d

About The Position

Come be a part of the Apple Sports Group — one of the most exciting and fastest-growing areas at Apple. We are seeking an experienced, strategic, and entrepreneurial Marketing Lead to drive the end-to-end go-to-market marketing strategy for MLS on Apple TV. Lead comprehensive, season-long campaign planning driving marketing strategy and execution that build cultural relevance, maximize awareness, drive tune-in, and grow presence of MLS both inside and outside the Apple ecosystem. You will shape how MLS on Apple TV shows up for fans across multiple touchpoints — spanning league, player, and creator partnerships, tentpole moments, and experiential activations that deliver meaningful marketing impact. Partner closely with cross-functional teams across Apple to deliver integrated, world-class marketing that blends creativity with measurable business results. The ideal candidate is a marketing leader who connects storytelling to outcomes, inspires collaboration, and brings a deep understanding of the global sports and streaming landscape.

Requirements

• 10+ years of relevant sports marketing experience in consulting and/or consumer marketing across media and entertainment
• Experience in launching and leading full funnel integrated marketing campaigns, in partnership with multiple external and internal partners.
• Proven experience developing consumer-first marketing strategies, connecting storytelling to business results, primarily focused on consumer engagement and retention, and increasing brand awareness.
• Strong leadership and project management capabilities with exceptional attention to detail; successful track record delivering results and exceeding expectations on time.
• Strong presentation skills and experience crafting Keynote presentations for senior leadership; ability to quickly translate complex issues into a coherent narrative that prompts collaboration, alignment, and action.
• Experience collaborating with league partners in joint campaigns, creative & approvals.
• Bachelor’s degree required.

Nice To Haves

• Self-starter mentality with the ability to work effectively in a fast-paced environment; comfort managing ambiguity while driving results with minimal guidance.
• Strong ability to influence and align stakeholders cross-functionally
• Thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.
• Passion for and knowledge of the global sports industry & consumer trends.
• Masters degree, a plus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees