Marketing & Lead Generation Manager

Confires Fire Protection Service, LLC•South Plainfield, NJ

13d•$75 - $95

About The Position

Confires is currently seeking a results-driven Marketing & Lead Generation Manager to develop and implement strategies that attract and convert high-quality leads for our business. This role is ideal for someone with strong analytical skills, a deep understanding of digital marketing and sales funnels, and a passion for driving business growth through innovative lead generation techniques.

Requirements

5+ years of experience in HubSpot (automation, workflows, sequences, segmentation, reporting).
Proven success designing and optimizing B2B email campaigns that drive sales growth to current customers and prospects.
Work cross-functionally with Sales leadership to ensure marketing campaigns are supporting measurable sales growth.
Analytical mindset using HubSpot and Salesforce.
Excellent copywriting skills for conversion-focused emails.

Nice To Haves

Service industry experience (fire protection or security).
Knowledge of SEO, PPC, LinkedIn, or content marketing.
Experience with integration tools Zapier and PowerBI reporting.

Responsibilities

Manage HubSpot as the email marketing platform - ensuring it's optimized, integrated, and driving opportunities to the sales team across the Mid-Atlantic and Midwest branches.
Develop, execute, and continually improve email campaigns to nurture leads and generate sales opportunities.
Cross-sell and retarget existing customer database of over 70,000 B2B contacts.
Develop new customer journey mapping.
Build segmented lists and targeted sequences that improve engagement and conversion.
Run A/B testing on subject lines, email content, and CTAs to refine performance.
Monitor deliverability, engagement metrics, and campaign analytics.
Work closely with marketing agency to develop and execute paid media strategies across (but not limited to) Google, Bing, LinkedIn, Facebook that drive qualified inbound sales opportunities.
Ensure HubSpot, Salesforce, and CRM are fully integrated, with data flow and accurate reporting.
Troubleshoot workflow issues, sync errors, and automation breakdowns.
Maintain clean and accurate lead data across platforms.
Generate reports on campaign performance, lead quality, and funnel health to guide strategy.