Marketing Lead Associate for Brand Strategy

Fannie Mae • Reston, VA

2d • $109,000 - $142,000

About The Position

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home. Job Description As a valued colleague on the Enterprise Marketing team, you will help lead our newly established Enterprise Brand Strategy function and Talent Acquisition marketing. This role will be pivotal in defining intent behind our Enterprise brand efforts to drive our business growth and market leadership. It also entails partnering closely with our Talent Acquisition team in shaping our employer brand, and the development and execution of marketing initiatives to support Fannie Mae’s recruitment efforts. If you have a background in brand, thrive in using data to develop strategies from scratch while also being able to successfully execute on a project, we would love to hear from you. THE IMPACT YOU WILL MAKE The Marketing Lead Associate for Brand Strategy role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities: Brand Strategy Development, Execution and Management: Define brand elements including brand architecture, positioning, identity, naming and messaging to ensure consistency across all channels. Plan and execute brand activation campaigns and initiatives to enhance brand visibility and engagement. Recruitment Marketing: Bring marketing experience and ideas to target and connect top talent with rewarding careers at Fannie Mae through integrated marketing. Collaborate with Talent Acquisition to craft compelling stories and campaigns that showcase Fannie Mae’s culture and employee value proposition (EVP), attracting candidates and building a strong talent pipeline. Business Insight: Mine research to identify trends, competitive insights, and customer behaviors that inform brand positioning and differentiation. Research and identify changes in the marketing environment or competitive strategies and evaluate, adjust, or redraft the organization's marketing plan and philosophy. Communication and Storytelling: Clearly present information to both internal and external audiences, including senior leadership, verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communication, etc. Cross-functional Collaboration and Influence: Work closely with cross-functional teams, including segment marketing, product/business owners, and HR partners to integrate brand strategies into business initiatives and gain alignment on marketing efforts.

Requirements

• 4 years’ experience in a marketing strategy and execution role.
• Prior experience leading brand development and/or related initiatives.
• Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
• Experience in digital marketing, social media strategy, and content marketing.
• Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
• Exceptional communication, presentation, and interpersonal abilities, with a proven capacity to influence and collaborate across teams.
• Ability to engage senior leadership with assurance and professionalism, builds strong, collaborative relationships and ensures alignment on strategic priorities.
• Ability to prioritize and manage multiple projects and deadlines in a fast-paced environment.

Nice To Haves

• Bachelor’s degree or equivalent.
• 7+ years of relevant experience.
• Experience in employer brand or talent acquisition marketing efforts.
• Brand governance expertise, including performance measurement and development of brand guidelines.
• Proven ability to lead through change, adapt to shifting priorities, and motivate teams.

Responsibilities

• Brand Strategy Development, Execution and Management: Define brand elements including brand architecture, positioning, identity, naming and messaging to ensure consistency across all channels.
• Plan and execute brand activation campaigns and initiatives to enhance brand visibility and engagement.
• Recruitment Marketing: Bring marketing experience and ideas to target and connect top talent with rewarding careers at Fannie Mae through integrated marketing.
• Collaborate with Talent Acquisition to craft compelling stories and campaigns that showcase Fannie Mae’s culture and employee value proposition (EVP), attracting candidates and building a strong talent pipeline.
• Business Insight: Mine research to identify trends, competitive insights, and customer behaviors that inform brand positioning and differentiation.
• Research and identify changes in the marketing environment or competitive strategies and evaluate, adjust, or redraft the organization's marketing plan and philosophy.
• Communication and Storytelling: Clearly present information to both internal and external audiences, including senior leadership, verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communication, etc.
• Cross-functional Collaboration and Influence: Work closely with cross-functional teams, including segment marketing, product/business owners, and HR partners to integrate brand strategies into business initiatives and gain alignment on marketing efforts.

Benefits

• As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees