Marketing Internship - CRD - 6 months July-Dec

State Street • Burlington, MA

22h

About The Position

The CO-OP will work directly with Marketing to review, update and augment client and prospect data in Charles River’s Salesforce.com CRM system. The data updates will ensure that the system accurately maps the structure of large, complex financial organizations on a global basis. The goal is to continually improve the targeting of our marketing and sales efforts, and maximize the ability of our sales and client services staff to engage productively with clients and prospects. What you will be responsible for: Learn how an enterprise CRM system works in practice and become familiar with processes and related integrated systems necessary for supporting a global B2B sales organization. Identify top target firms in applicable market segments and work with Inside Sales team to research and validate prospects based on Charles River’s sales process. Work with Sales and Client Services to understand clients’ and prospects’ evolving organizational structures and ensure they are properly mapped in the CRM system. Work with Marketing and Sales Operations to follow data cleansing best practices, with a focus on ensuring complete and up to date market intelligence and competitive win/loss data for top target firms. Learn how a Sales organization manages its sales pipeline so that it can meet and exceed financial targets given a long and complex sales cycle. Learn how a marketing organization captures and analyzes marketing activity data in order to measure ROI. What we value: These skills will help you succeed in this role: Excellent interpersonal skills and the ability to liaise with personnel across departments Basic Excel skills Experience using Salesforce.com or another CRM system is a bonus Marketing research skills Strong written skill Analytical Thinking Strong interest in Marketing

Requirements

• Excellent interpersonal skills and the ability to liaise with personnel across departments
• Basic Excel skills
• Marketing research skills
• Strong written skill
• Analytical Thinking
• Strong interest in Marketing

Nice To Haves

• Experience using Salesforce.com or another CRM system is a bonus

Responsibilities

• Learn how an enterprise CRM system works in practice and become familiar with processes and related integrated systems necessary for supporting a global B2B sales organization.
• Identify top target firms in applicable market segments and work with Inside Sales team to research and validate prospects based on Charles River’s sales process.
• Work with Sales and Client Services to understand clients’ and prospects’ evolving organizational structures and ensure they are properly mapped in the CRM system.
• Work with Marketing and Sales Operations to follow data cleansing best practices, with a focus on ensuring complete and up to date market intelligence and competitive win/loss data for top target firms.
• Learn how a Sales organization manages its sales pipeline so that it can meet and exceed financial targets given a long and complex sales cycle.
• Learn how a marketing organization captures and analyzes marketing activity data in order to measure ROI.

Benefits

• Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.
• For a full overview, visit https://hrportal.ehr.com/statestreet/Home.
• inclusive development opportunities
• flexible work-life support
• paid volunteer days
• vibrant employee networks

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees