Marketing Insights & Analytics Strategist

OSF Healthcare System•Peoria, IL

4d•$39 - $46

About The Position

The Marketing Insights & Analytics Strategist role is responsible for transforming data from multiple sources into clear, actionable insights that inform marketing strategy, optimize performance, and support leadership decision-making. This role will act as the central hub for marketing intelligence connecting performance data, consumer insights, and market research to build a balanced, data-driven narrative.

Requirements

Bachelor's degree in marketing, business, analytics, statistics, economics, or a related field.
7 years of experience in marketing analytics, insights, or market research, ideally in health care, multi-location enterprise, or a complex consumer-facing industry.
Excellent interpersonal and communication skills.
Solid computer skills, including proficiency with Microsoft software.
Strong analytical and problem-solving skills, with the ability to be detail oriented.
Strong proficiency with analytics platforms (GA4, Siteimprove, Freshpaint, SEO tools, social listening tools, CRM reporting).
Experience integrating market research data (e.g., NRC, survey platforms) with performance analytics.
Strong data visualization and presentation skills (Tableau, Power BI, or equivalent).
Ability to connect diverse data points into strategic insights.
Adept at distinguishing correlation from causation and providing balanced, unbiased recommendations.
Exceptional ability to translate data into compelling stories for senior leadership.
Confident presenter comfortable with executive-level audiences.
Comfortable working independently while collaborating across multiple teams.