Dir-Insights & Analytics

NCM Careers•New York, NY

9d•$125,000 - $150,000

About The Position

The Director of Strategic Insights & Analytics is a senior, client-facing leader with 10+ years of experience transforming media, audience, and performance data into clear, compelling narratives that drive revenue and shape go-to-market strategy. This role serves as a trusted strategic partner to NCM’s national and local Ad Sales teams, regularly engaging directly with brand and agency clients to articulate NCM’s value proposition, present insights, and support data-driven decision-making. The Director leads a team of analysts and oversees high-visibility research, measurement, and analytics initiatives that demonstrate cinema’s competitive advantage across the evolving media landscape. This role also champions the use of modern analytics, including AI-enhanced visualization, forecasting, and automated storytelling, to elevate NCM’s insight capabilities and strengthen client relationships.

Requirements

Advanced analytical and quantitative skills, with a proven ability to turn complex data into actionable insights.
Strong communication skills; comfortable presenting to agency leads and large client teams.
Strong leadership and mentoring skills to guide a team of Analysts.
Expertise with AI-assisted analytics and visualization platforms, such as Tableau, Power BI, Excel Copilot, and generative AI tools for summarization and insight creation.
Proficient with syndicated data systems (Nielsen, MRI/Simmons, Scarborough, Comscore, GfK) and geospatial or mapping tools.
Exceptional written and verbal communication skills, including the ability to craft data-driven stories for senior leadership and clients.
Highly organized, deadline-driven, and detail-oriented with the ability to manage multiple priorities simultaneously.
Professional demeanor and strong collaboration skills across departments.
10+ years of experience in media research, audience analytics, marketing science, or data-driven marketing.
Bachelor’s degree in media, Marketing, Communications, Statistics, Business Analytics, or a related field required.

Nice To Haves

Experience leading or mentoring a research or analytics team within a media network, agency, or data organization.
Experience implementing AI-powered workflows ford data visualization, insight generation, and automated reporting strongly preferred.
Advanced degree (Master’s in Analytics, Marketing Research, or similar) preferred.
Certifications in data visualization or analytics tools (Tableau, Power BI, Python, or AI analytics platforms) are a plus.

Responsibilities

Lead the development, execution, and delivery of research projects that support both local and national Ad Sales teams.
Serve as an insights partner to national and local Ad Sales, regularly joining client meetings, pitches and campaign reviews to present research, address strategic questions, and sell through NCM’s data and measurement capabilities.
Leverage AI-powered and automation tools (e.g., ChatGPT, Tableau AI, Power BI Copilot, Excel Copilot, etc.) to streamline data processing, visualize insights, and enhance storytelling.
Collect, analyze, and interpret data from a variety of sources, including first-party platforms (TransUnion) and syndicated sources (e.g., TransUnion, Nielsen, Comscore, GfK)
Design dashboards and visual reports that highlight campaign performance, audience trends, and competitive positioning.
Execute ad-hoc analyses including reach & frequency modeling, proximity mapping, cross-tabs, and demographic ranking comparisons.
Stay current on evolving tools, data sources, and AI applications in media analytics to continuously advance research capabilities.