Marketing & Growth Strategist, The Verge

Vox Media, LLC•New York, NY

1d•Onsite

About The Position

The Verge is seeking a Marketing & Growth Strategist to drive growth for its paid subscription and podcast portfolio. They will be accountable for accelerating subscriber acquisition, registered user growth, and long-term audience loyalty. And they will play a critical part in expanding the reach, engagement, and cultural impact of the Verge podcasts — translating listening into deeper relationships with our audience through thoughtful, high-impact marketing campaigns. We are seeking someone highly experimental, with a test-and-learn mindset and a strong sense of curiosity and creativity — comfortable launching quickly, iterating based on data, and continuously testing new approaches to drive measurable growth. This role sits at the center of audience growth and brand storytelling, working closely with editorial leadership, audio, audience development, product, and revenue. The ideal candidate is equal parts strategic marketer, persuasive communicator, and savvy connector — someone who understands how to plan and execute campaigns, amplify moments across channels, and turn audience attention into measurable growth.

Requirements

3-5 years of experience in growth marketing, communications, audience development, or public relations — ideally within digital media, technology, or culture
Demonstrated experience driving subscription and/or registered user growth
Proven success pitching and securing amplification through influencers, newsletters, media, or creators
A strong network of media, newsletter, and creator contacts within the tech ecosystem
Deep understanding of the creator and influencer landscape, including platforms such as TikTok, Instagram, and Substack
Exceptional writing skills — from conversion-focused marketing copy to polished pitch narratives
Data-literate and comfortable translating performance insights into strategy
Creative, strategic, highly organized, and comfortable operating in a fast-moving editorial environment
Deep familiarity with The Verge’s voice, audience, and coverage areas

Responsibilities

Lead end-to-end campaign development, from positioning and messaging through launch, optimization, and reporting
Write compelling, conversion-focused copy across newsletters, landing pages, paid media, social promotion, and on-site placements
Align marketing initiatives with editorial franchises, major features, product launches, and events
Manage marketing and testing budgets, including paid acquisition spend
Define and track KPIs related to subscriber growth, registered user acquisition, conversion rate, CAC/CPA, retention, and ROI
Analyze performance data and proactively identify optimization opportunities
Report on impact clearly and connect storytelling to measurable business outcomes
Develop and execute multi-channel campaigns to drive subscription acquisition and registered user growth
Partner with Product and Audience teams to optimize on-site conversion funnels (paywalls, landing pages, registration prompts, inline modules, etc.)
Identify high-intent audience cohorts and growth levers using audience and performance data
Partner with Newsletter strategist to support lifecycle marketing initiatives including onboarding, engagement, retention, and winback programs
Translate editorial tentpoles and major moments into subscription-driving campaigns
Own marketing strategy for The Verge’s podcast portfolio, with a focus on expanding reach, increasing listenership, and driving repeat engagement
Develop go-to-market plans for new shows, series launches, and key episodes — including positioning, rollout strategy, and cross-channel promotion
Lead distribution and amplification efforts across platforms (Apple Podcasts, Spotify, YouTube, social, and on-site), optimizing for discovery and sustained growth
Identify and activate growth levers such as cross-promotion, creator collaborations, newsletter integrations, and off-platform partnerships
Partner with Audio and Editorial teams to package episodes and franchises in ways that maximize cultural relevance and shareability
Lead communications strategy for major Verge projects and tentpole moments
Pitch Verge stories, talent, and franchises to newsletters, media, and platforms to drive reach and impact
Build and manage relationships with creators, influencers, and media partners across tech and culture
Identify and execute amplification opportunities through partnerships, collaborations, and digital activations
Position Verge talent as leading voices through media opportunities, guest bookings, and speaking engagements
Develop concise press materials, bios, and narratives that elevate brand and talent authority