Marketing Strategist

Perkins&Will • Atlanta, GA

5h

About The Position

The Market Intelligence Analyst conducts analytical research and provides
data-driven insights that support strategic marketing initiatives. The role
contributes to intelligence projects while building expertise in business
analysis and market research methodologies, strengthening the overall
intelligence function.

Requirements

• Strong analytical and problem-solving skills
• Excellent attention to detail and quality focus
• Proficiency in Excel, PowerPoint, and data visualization tools
• Undergraduate degree in business, Economics, Marketing, or related field
• 5+ years of experience in analysis, research, or related function

Responsibilities

• Perform quantitative and qualitative analysis of market data, trends, and competitive intelligence
• Create reports, dashboards, and visualizations to communicate findings
• Conduct industry research and compile competitive landscapes
• Support survey design, data collection, and analysis activities
• Monitor industry publications, news, and data sources for relevant insights
• Build and maintain databases of market information and competitive intelligence
• Conduct company and market research to support business development
• Analyze industry trends and competitive activity within architecture, design, and construction
• Prepare regular intelligence briefings and market updates
• Support development of thought leadership content emerging from events
• Create and maintain standardized reporting templates and processes
• Support senior team members in client-facing activities
• Research clients, prospects, and markets to support pursuits and growth strategies
• Build and maintain client, market, and competitor profiles
• Create dashboards, reports, and briefings for leadership and pursuit teams
• Contribute to special initiatives including M&A research and Metro & Main expansion
• Assist with complex analytical projects under senior guidance
• Contribute to internal knowledge sharing and best practice development
• Participate in cross-functional teams and collaborative initiatives
• Support quality assurance processes for data and analytical outputs
• Contribute to continuous improvement of intelligence processes and tools
• Support proposal development and positioning

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees