Marketing & Engagement Manager (60314)

AspenPointe, Inc. • Colorado Springs, CO

42d • Hybrid

About The Position

The Marketing & Engagement Manager is an individual contributor role responsible for managing campaigns, content distribution, and audience engagement strategies that connect people with services, support trust-building, and amplify Diversus' brand presence. Working collaboratively across the marketing team without direct reports, this role thrives at the intersection of strategy and connection- translating Diversus' mission into engaging experiences across social, digital, and community touchpoints.

Requirements

• 4+ years of experience in marketing, communications, or community engagement.
• Proven ability to plan and execute integrated marketing campaigns across multiple channels.
• Strong grasp of digital marketing channels (social, email, SEO/SEM) and campaign execution.
• Excellent project management and organizational skills, with ability to manage multiple initiatives simultaneously.
• Experience coordinating with designers, content creators, or project managers in a collaborative workflow.
• Strong analytical and reporting skills; ability to translate data into actionable insights.
• Strong written and verbal communication skills.

Nice To Haves

• Experience with media planning, buying, or working with media agencies.
• Experience developing and improving marketing processes, workflows, and systems.
• Proficiency with marketing tools and platforms (e.g., CRM, email automation, analytics, and social media management).
• Experience in healthcare, nonprofit, or mission-driven organizations.
• Creative thinker who thrives on designing campaigns that connect people to meaningful experiences.
• Empathetic communicator who listens first and responds with clarity and care.
• Collaborative and team-oriented, skilled at working across functions.
• Embodies Diversus Health's values:
• Teamwork: We achieve more together.
• Solution-Minded: We embrace problems as opportunities.
• Impactful: We inspire positive outcomes.
• Integrity: We commit to do what is right.
• Brings a human-centered, courageous, and innovative mindset to marketing and engagement.

Responsibilities

• Plan, manage, and execute integrated marketing campaigns across digital, print, email, social, and experiential channels.
• Lead engagement strategies that strengthen community connection and trust in Diversus.
• Lead content distribution, audience targeting, and scheduling to ensure consistent messaging and maximize reach across platforms.
• Identify and test new engagement channels, tools, and tactics to continuously improve reach and impact.
• Contribute to annual and quarterly marketing planning and media planning, helping to identify the right mix of channels, tactics, and timing to maximize impact.
• Ensure all campaigns and engagement activities are aligned with Diversus Health's brand voice, visual identity, and strategic priorities.
• Act as a frontline listener in digital and community spaces, surfacing feedback and insights to inform campaign adjustments, content priorities, and strategic recommendations.
• Track campaign performance metrics, analyze results, and provide actionable insights to the Director of Brand & Marketing.
• Support the development of dashboards and reports for leadership review.
• Partner with marketing team members, outreach teams, clinical staff, and leadership to ensure cohesive marketing that aligns with organizational goals.
• Support events, trainings, and other brand activation efforts as needed.
• Collaborate cross-functionally to ensure marketing strategies are integrated into the client journey-from awareness to access to care.
• Perform other duties as assigned in support of Diversus Health's mission and operational excellence.

Benefits

• Exceptional Health Benefits (medical, dental, vision)- comprehensive coverage for you and your family's health needs.
• 401(k) Company Match with 4% fully vested- planning for your future made easier.
• Generous Vacation & Sick Time- because we know work-life balance is essential for your well-being.
• Paid Long-Term Disability Coverage- peace of mind for those unexpected times when you need it.
• Paid Holidays including 3 Floating Holidays- take the time you need to recharge on your terms.
• Employee Assistance Program- including free therapy access to support your mental health.
• Professional Development Funds- we invest in your growth through courses, conferences, and certifications.
• Robust Training Program- get the skills and knowledge you need to excel in your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Social Assistance
• Education Level: No Education Listed