Marketing Director

Century Golf Partners Management•La Quinta, CA

14d

About The Position

The Director of Marketing is responsible for developing and implementing strategic marketing plans to increase brand awareness, membership, member and guest engagement, and green fee, cart fee, and food & beverage revenues for the PGA WEST portfolio. This role requires a creative and analytical leader who can drive marketing initiatives across various channels, manage a team, and work closely with other departments to achieve the portfolio's business goals.

Requirements

5 - 7 years marketing or relevant experience (Desired: technology experience)
Knowledgeable in Adobe Cloud design products
Strong organization skills with attention to detail
Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
Ability to lead in dynamic and rapidly changing business environment situations and effectively negotiate to gain resolution
Shows initiative, anticipates and prepares for upcoming situations, takes advantage of opportunities, and acts quickly and decisively

Nice To Haves

technology experience

Responsibilities

Develop and execute comprehensive marketing strategies to promote the portfolio's golf courses, memberships, services, and facilities.
Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth.
Ensure consistent branding across all marketing materials and communications.
Enhance the resort's brand image through innovative campaigns and community engagement.
Manage the public image of the PGA WEST portfolio, ensuring consistent communication across all media channels, and fostering a positive brand reputation. Crafting press releases, organizing media events, managing crisis communications, and maintaining relationships with key media contacts.
Oversee all aspects of public relations, including managing any outside public relations agency retained by PGA WEST. This role includes supervising the agency's execution of activations, campaigns, and any other work related to public relations, ensuring alignment with PGA WEST's brand and strategic objectives. The Director will serve as the primary liaison between internal stakeholders and the agency to guarantee seamless coordination and successful outcomes.
Media Relations: Develop and maintain relationships with journalists, bloggers, and influencers. Act as the primary contact for media inquiries.
Press Releases: Write, edit, and distribute press releases and other communication materials to targeted media outlets.
Content Creation: Produce high-quality content for press releases, articles, presentations, social media, and the company's website.
Event Planning: Organize press conferences, media tours, and other events to promote the company's brand and products.
Crisis Management: Develop and implement crisis communication strategies. Act as the company spokesperson during times of crisis.
Brand Management: Monitor the company's brand image in the media and public and develop strategies to enhance its reputation.
Campaign Development: Design and execute PR campaigns that align with the company's goals and target audience.
Reporting: Track media coverage and prepare regular reports on PR activities and outcomes.
Collaboration: Work closely with the marketing, advertising, and social media teams to ensure consistent messaging and brand alignment.
Stakeholder Communication: Manage internal communications and ensure that company messages are conveyed clearly to employees and stakeholders.
Oversee the development and execution of digital marketing campaigns, including SEO, SEM, Google ads, email marketing including "Inside the Ropes" monthly e-newsletter, social media management/campaign strategies, and content marketing for the PGA WEST blog.
Manage the portfolio's website and online presence to ensure an engaging and user-friendly experience.
Manage Metolius agency relationship including Active Campaign CRM
Channel reporting and KPI analysis.
Plan and execute traditional marketing efforts, including print advertising, direct mail, and event sponsorships.
Development and production of collateral such as brochures, flyers, posters, etc.
Conduct general market research to keep abreast of trends and competitor's marketing movements.
Photography/video acquisition including scheduling and managing all internal and external photoshoots and location agreements, securing and reviewing Certificates of Insurance, and managing key logistics for duration of shoot.
Create and implement strategies to attract and retain club members for The Club at PGA WEST and The Citrus Club in partnership with Club Membership Directors.
Develop membership programs and promotions to enhance member satisfaction and loyalty.
Collaborate with the resort events team to market special events, tournaments, and other functions.
Utilize various channels to promote events and maximize attendance and participation.
Develop and manage the marketing budget, ensuring effective allocation of resources.
Track and report on marketing expenditures and ROI where applicable.
Lead and mentor the marketing team, providing guidance and support to achieve departmental goals.
Foster a collaborative and innovative team environment.
Establish and maintain relationships with Visit Greater Palm Springs, La Quinta Resort, City of La Quinta and all other media outlets, hotels, influencers, and local businesses to enhance marketing efforts.