Marketing Director (Local Hero)
About The Position
We’re looking for a Marketing Director who’s as strategic as they are a self-starter — someone who can architect campaigns, optimize campaign performance, and build scalable systems, all in the same week. You’ll partner directly with leadership as our first marketing leader to define outreach strategy and roll up your sleeves to execute. You understand markets (especially insurance, restaurant, and retail) and how to influence customer decisions deeply while thriving in a fast-moving, high-growth environment where impact is visible every day and results every week. This is a hands on and strategic role initially with the ability to build the Marketing function and team over time. Local Hero is a MAAP – Marketing as a Platform – technology company that blends local digital media, dynamic ad creation, self-serve technology, and full-service value to create custom campaigns and increase consumer traffic for national brands and local franchisees. If you’re equally comfortable writing a campaign brief, auditing a HubSpot workflow, and leading a quarterly marketing plan, keep reading.
Requirements
- 7–12 years of progressive marketing experience in a digital agency or SaaS environment
- Bachelor’s degree in Marketing or Business or equivalent experience
- Experience leading campaign planning, budgeting, and optimization across multi-channel media
- Expertise with HubSpot or similar CRM platforms and analytics/reporting tools
- Strong project management experience especially using Asana or Airtable
- Excellent written and verbal communication skills — you can lead presentations and craft copy that performs
- Proven leadership skills and the ability to manage multiple initiatives with precision
Nice To Haves
- You’ve built or managed an internal marketing function before — or helped scale an agency’s marketing product
- You’re analytical, creative, and operationally disciplined
- You think in dashboards, funnels, and feedback loops
- You thrive on mentorship, process-building, and high standards of execution
- You have an entrepreneurial mindset and a proactive approach to solving problems
Responsibilities
- Translate business goals into measurable KPIs, budgets, and campaign frameworks.
- Create the strategy, define segments and objectives, collaborate on design, and optimize demand-gen Google, LinkedIn, and other platform campaigns
- Manage HubSpot performance dashboards and facilitate reporting
- Oversee creative workflows, brand standards, and development of our BrandBook
- Collaborate with sales and product on the 4 P marketing mix, campaign alignment, MQL pipeline, and revenue goals
- Hire and grow marketing staff, specialists, contractors, and creative partners.
- Monitor market trends, performance data, and platform shifts
- Lead conference and event strategy, booth design, site marketing, sponsorships, performance objectives and sales collaboration
- Own and refresh all external facing brand assets including the corporate website, client landing pages, print collateral, and sales proposals
- Be the voice of our customers, providing external input, and running market research
- Present campaign results and strategic insights to leadership and key clients
Benefits
- flexible hybrid work
- generous time off
- professional development budget
- leadership that actually listens
- Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
- Time off is as important as hard work! Salaried employees are on a Flex PTO plan
- Generous holidays including a reduced schedule between Christmas and New Year’s
- We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
- Access to Flexible Spending Accounts Plan
- Matching traditional and Roth 401k
- Employee Assistance Program
- Supplemental tenure-based leave: self-care and family first
- Life Insurance
- Legal Assistance plan
- Pet Insurance discount through the ASPCA
- A killer culture with team members who have your back!
- In-person and virtual connection points for culture building and team members who have your back!
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What This Job Offers
Job Type
Full-time
Career Level
Director
