Marketing Director

Stoney Clover Lane•New York, NY

55d•$160 - $180•Hybrid

About The Position

Reporting into our Founders, the Marketing Director will be responsible for the Stoney Clover Lane marketing strategy and oversee the Content, Social Media, Influencer & Community Marketing, and Marketing PM teams, while partnering closely with the Creative, Digital and Events functions.

Requirements

10+ years’ of experience in the beauty or fashion industry
Marketing knowledge across media - print, digital, & social
Strong strategic and analytical abilities
Extensive experience in beauty / lifestyle / fashion / retail marketing
Demonstrates ability to maintain attention to detail while keeping overall business goals in mind.
Ability to re-direct and prioritize based on evolving business needs.
Has a clear understanding of and passion for the Stoney Clover Lane brand vision.
Ability to work independently, deal with ambiguity, and meet deadlines in a fast-moving, results-driven environment

Responsibilities

Present and collaborate with co-founders in creating strategic brand & seasonal marketing strategies with a 360 approach and implementation.
Collaborate with the Digital team to manage the Stoney Clover Lane marketing strategy across all platforms to grow brand awareness, customer acquisition and customer retention.
Partner with Retail & Events teams to develop and execute best in class retail store event & product launches while developing programs to support & promote core Stoney Clover Lane product
Create and oversee SCL marketing budget, including photoshoots, events (retail, influencer, brand, etc.), influencer gifting, etc. and execute within budget confines
Oversee social media marketing and act as expert in new and trending social media platforms and content
Collaborate with digital team on paid social media marketing and act as expert on social media trends and influencer strategy designed to improve the full marketing funnel
Experience with digital and sports
Oversee Sr. Manager Influencer & Community Marketing to increase brand awareness, engagement, consideration, and conversion. Develop influencer strategy that is designed to improve the full marketing funnel
Oversee and support the strategy of social content and channel management
Cultivate sponsorships & partnerships to help support brand events
Partner closely with Art Director to ensure all collateral is delivered on time and in line with marketing vision
Responsible for the professional and personal development of the Marketing and Brand team through establishing goals, one-on-one coaching, team meetings, and career development meetings
Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brand
Monitor competitive brands for insights that could lead to innovations
Monitor research for shifts in consumer behavior