Marketing Director

Newmark Group Inc.•Atlanta, GA

60d

About The Position

We are seeking a strategic and results-oriented Marketing Director to lead our marketing efforts targeting our Industrial clients. The ideal candidate will be a seasoned professional with a proven track record in devising and executing comprehensive marketing strategies that drive lead generation, brand awareness, and business growth.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
Proven experience (8+ years) in marketing roles, with a demonstrated track record of success in developing and executing marketing strategies that drive business growth.
Deep understanding of marketing tactics and channels, including digital marketing, content marketing, lead generation, and account-based marketing.
Analytical mindset with the ability to analyze complex data sets and derive actionable insights.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and levels of the organization.
Strategic thinker with the ability to translate business objectives into marketing strategies.

Responsibilities

Develop, implement, and manage marketing programs that align with business objectives.
Provide strategic marketing guidance to key stakeholders, defining a vision and strategy to enhance business performance and drive growth.
Establish and oversee corporate, project, and marketing design budgets.
Collaborate closely with digital, social, creative, events, and research partners to ensure alignment with the overarching marketing strategy and deliver a cohesive client experience.
Define and supervise the implementation of Industrial marketing campaigns across digital, content, email, events, and partnerships.
Monitor and analyze the performance of marketing campaigns and content activation, providing regular reports and insights to senior management.
Manage global product marketing material production and distribution to ensure consistent application across the company.
Align marketing strategies with Industrial sales goals, collaborating closely with the business to ensure effective lead generation and nurturing strategies.
Coordinate with premier industry events for effective client engagement, speakerships and sponsorships.
Oversee and manage high-profile Industrial client events and conferences with attendees that exceed 400+ people and include 3+ days of programming in primary and secondary markets.
Engage with leading Industrial producers to enhance the quality and effectiveness of resources for client-facing presentations, proposals, and sales narratives.
Coordinate, promote and manage a series of client webinars and digital touchpoints both for various sectors and market segments, ensuring consistent messaging and measurable engagement outcomes.
Collaborate with external resources such as designers, copywriters, web designers/writers, photographers, and printers for various projects.
Perform other duties as assigned.