Marketing Director

BUILDING ENCLOSURE SCIENCE, LLC•Providence, RI

68d

About The Position

The Marketing Director at Building Enclosure Science (BES) is responsible for executing the company’s marketing and communication strategy to enhance brand awareness, drive business growth, and support sales objectives. This role requires a strategic thinker with a deep understanding of marketing and communication principles, strong leadership skills, and the ability to translate market insights into effective campaigns and messaging.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
7+ years of experience in marketing and communications, with at least 3 years in a leadership role.
Proven track record of developing and executing successful marketing and communication strategies.
Strong understanding of digital marketing channels and tools, including social media and email marketing.
Excellent written and verbal communication, presentation, and interpersonal skills.
Ability to think strategically and make data-driven decisions.
Proficiency in marketing software and tools (e.g., CRM, analytics, lead management and content management systems).

Nice To Haves

Experience in the construction, engineering, or building science industries is a plus.

Responsibilities

Marketing Strategy Implementation
Implement and expand upon our comprehensive marketing and communication strategy aligned with the company’s “Go To” Marketing objectives.
Align the “Go To” Marketing Plan with current and future objectives per the AOP.
Identify market trends, customer needs, and the competitive landscape to inform marketing initiatives.
Set measurable goals and KPIs to track the effectiveness of marketing and communication efforts.
Implement lead generation strategies to attract and convert prospects into clients.
Develop and manage campaigns that nurture leads through the sales funnel.
Work closely with the sales team to align marketing efforts with business development goals.
Brand Management
Maintain and enhance the company’s brand identity across all marketing and communication channels.
Ensure consistent messaging and visual identity in all materials, including digital content, print collateral, and presentations.
Oversee the development of brand and communication guidelines and ensure compliance across the organization.
Digital Marketing
Lead digital marketing efforts, including website management, social media, email marketing, and content marketing.
Utilize analytics tools to measure the success of digital campaigns and optimize performance.
Stay current with digital marketing and communication trends and technologies to drive innovation.
Creative Content Development
Develop and oversee the creation of high-quality content that engages target audiences in support of RFP responses, social media, and written collateral.
Manage the content calendar and ensure timely delivery of marketing and communication materials.
Collaborate with internal subject matter experts to create technically accurate and compelling content.
Enhance and organize content library.
Communication and Public Relations
Develop and implement an internal and external communication plan to support company initiatives, promote organizational culture, and strengthen brand visibility.
Oversee company newsletters, press releases, and media relations.
Ensure clear, consistent, and engaging communication across all departments and offices.
Event Planning and Management
Oversee the execution of the company's participation in industry conferences, trade shows, webinars, and other events.
Develop event marketing strategies to maximize exposure and engagement.
Coordinate logistics, promotional materials, and post-event follow-up activities.
Market Research and Analysis
Conduct market research to identify opportunities for growth and assess marketing effectiveness.
Analyze customer feedback, market trends, and competitor activities to inform decisions.
Provide regular performance reports and insights to senior management.
Team Leadership and Development
Lead and mentor a team of marketing and communication professionals, fostering collaboration and creativity.
Provide guidance on best practices and professional development opportunities.
Manage the marketing budget to ensure effective allocation of resources.