Marketing Director

Western Welding Academy•Gillette, WY

About The Position

Build a Better Generation—through marketing that moves people. Western Welding Academy is on a mission to build a better generation of blue-collar craftsmen. We’re looking for a Marketing Director who’s equal parts strategist and doer—someone who can scale brand awareness, drive student recruitment, and lead campaigns that help restore the backbone of America’s industrial strength. If you’ve been craving a role where your work has a direct, measurable impact on real lives and real careers—this is it. Here’s what’s in it for you: Great Benefits: Including 100% Employer paid medical insurance option, dental, vision, PTO and 401K option. Make a Difference: Guide students into successful welding careers by sharing your knowledge and experience. Career Growth: Access ongoing training and professional development to sharpen your skills. Mentorship & Impact: Build relationships with motivated students from diverse backgrounds and help them achieve their goals. Team Environment: Collaborate with passionate professionals who share your commitment to excellence. You’ll develop and execute a marketing strategy designed to: Reach a monthly audience of 250 million Generate 300 applications per week Reduce cost of acquisition to $400 through strong KPI management and optimization

Requirements

5+ years in marketing, including 3+ years in a leadership role
Proven success building and executing effective marketing strategies
Strong digital + social marketing expertise and content leadership
Excellent leadership, communication, analytical and project management skills
Experience with marketing automation/CRM tools (HubSpot, Salesforce, etc.)
Tech-savvy and comfortable learning new tools quickly

Nice To Haves

E-commerce experience (Shopify)
Familiarity with tools like Aircall, Manychat, Zap SMS, Klaviyo
Strong eye for video/photography (bonus if you can shoot/edit)
Understanding of psychology/consumer behavior background

Responsibilities

Build and run a comprehensive marketing strategy with clear segmentation, targeting, and KPI ownership
Conduct market research and competitive analysis to spot trends and opportunities
Own brand consistency, positioning, messaging, and reputation management
Plan and execute integrated campaigns across digital, print, social, events, and more
Manage budgets, allocate resources, and optimize for ROI
Lead SEO/SEM, email, content marketing, website content/UX, and digital optimization
Build engaging social campaigns—especially on TikTok, YouTube, Instagram, and Snapchat
Oversee creation of high-quality video, photo, and written content—on brand and built for the right audience
Mentor and develop a high-performing marketing team; manage vendors/agencies
Partner across departments to align marketing with growth goals and report results to leadership