Marketing Director, Streaming & Partnerships

Americas Test Kitchen•Boston, MA

5d•$95,000 - $125,000•Hybrid

About The Position

Americas Test Kitchen (ATK) is seeking a strategic and collaborative Marketing Director, Streaming & Partnerships to lead marketing strategy and partner engagement across our growing FAST, OTT & digital subscriber ecosystems. This is an externally facing role that will represent the ATK marketing team in key conversations that span business development, sponsorships, brand integrations, viewer engagement & subscriber acquisition initiatives. The ideal candidate brings a wealth of experience at activating partner relationships in the media vertical, inclusive of marketing strategy for streaming channels, video content, programming launches, & branded content. This leader will be responsible for partnership ideation & execution, driving awareness, tune-in, viewership growth, and ultimately revenue through innovative promotions and co-marketing partnerships. They will serve as the connective tissue between the partner and ATKs content, creative, marketing, distribution and brand partnership teams. Reports to: Vice President of Marketing

Requirements

812+ years of experience in a strategic marketing role supporting partnership activations
Exceptional communication, relationship-building, and project management skills
Proven success leading platform marketing, co-marketing partnerships, and cross-functional initiatives in the media vertical
Strong understanding of FAST/OTT distribution models, platform ecosystems, and performance metrics.
Understanding of how to develop impactful marketing creative across CTV, Social and Mobile environments
Highly strategic yet execution-oriented, with the ability to manage multiple partners and initiatives simultaneously.

Nice To Haves

Experience collaborating with sponsorship, branded content, or revenue teams a strong plus

Responsibilities

Streaming & FAST Marketing Strategy Lead end-to-end marketing strategy for ATKs FAST channels and original programming across major streaming platforms including Netflix, Roku, Amazon Prime Video, Pluto TV, Samsung TV+, Vizio WatchFree+, LG Channels, Xumo Play, and others.
Drive awareness and tune-in through integrated promotional campaigns, cross-platform storytelling, and platform-specific marketing initiatives.
Monitor industry trends, platform innovations, and competitive activity in the FAST/OTT landscape to inform strategy and opportunity identification.
Brand Partnerships, Sponsorships & Cross-Functional Leadership Serve as strategic marketing partner to Sponsorships and Brand Partnerships teams, supporting ideation, pitching, strategy, and execution of original and co-branded content.
Work cross-functionally with content, creative, video, and marketing teams to align messaging, assets, and storytelling across paid, owned, and earned channels.
Act as a quarterback across internal teams to support continued business growth, including sponsorship revenue, subscriber acquisition, and brand-enhancing executions
Platform Partnerships & Co-Marketing Build, manage, and deepen strong, mutually beneficial relationships with platform marketing and content teams.
Serve as ATKs primary marketing lead in Quarterly Business Reviews (QBRs), aligning on performance, learnings, and upcoming initiatives.
Identify, evaluate, and execute co-marketing and promotional opportunities that accelerate channel growth, viewership (HOV), and revenue.
Champion ATK internally and externally to optimize visibility, positioning, and long-term platform success.
Promotions, Launches & Campaign Execution Lead promotional planning for new show launches, channel launches, and exclusive platform initiatives.
Create marketing briefs for each major campaign to align internal ATK stakeholders on objectives, audience targets, brand positioning, media formats and key timelines
Develop and submit monthly marathon promotion concepts, platform-specific materials, and follow-up advocacy to secure placement.
Oversee promo refresh cycles, ensuring creative remains current, effective, and aligned with platform needs.
Evaluate and approve free promotional opportunities, recognizing their strategic value for channel awareness and performance.
YouTube Originals & Social Promotion Partner closely with the YouTube Originals team as the marketing liaison for show launches, programming slates, and platform initiatives.
Coordinate FAST-focused social promotion with the Marketing team, planning posts and campaigns to support launches and platform moments.
Oversee development of FAST-specific social assets, including vertical (9:16) video formats, as needed.
Messaging, Copy & Performance Optimization Create, review, and refine promo scripts and calls-to-action (CTAs) across all FAST platforms, ensuring consistent brand voice, terminology, and messaging.
Partner on performance measurement, reporting, and optimization using platform analytics, engagement KPIs, and partnership results.
Ensure all promotional copy and creative aligns with ATK brand guidelines, business goals, and target audiences.