Marketing Director, Long-Acting HIV Prevention, US Launch Lead

GSK • Durham, NC

1d • Hybrid

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) The Marketing Director, Long-Acting HIV Prevention – U.S. Launch Lead position is a critical role for the ViiV and reserved for top internal and external talent given the unique exposure, accountability and impact it can have on the organization. This role is a member of the HIV Prevention US brand leadership team, working closely with Field Commercial, Medical Affairs, Market Access, Insights & Analytics, and Global/Regional marketing functions. This role provides the opportunity to lead a highly visible, transformational launch while accelerating personal leadership growth.

Requirements

• Bachelor’s degree in Business, Public Health, Life Sciences, or a STEM-related field.
• 8+ years of commercial marketing experience within pharmaceutical or biotechnology organizations.
• 3+ years of people management experience.
• U.S. commercial experience leading pre-launch and launch phases for pharmaceutical brands.
• Sales experience, with demonstrated understanding of field execution.
• Experience working cross-functionally with Medical, Regulatory, and Market Access teams.
• Experience using data analytics to develop marketing strategies.

Nice To Haves

• Advanced degree (MBA or equivalent postgraduate qualification) preferred.
• Deep expertise in the U.S. pharmaceutical commercial environment.
• Experience with implementation models (e.g., specialty pharmacy, buy-and-bill, site-of-care complexity)
• Field leadership experience.
• Broad commercial experience (e.g., market access, strategy, operations).
• Experience in HIV prevention and/or long-acting therapies in the U.S. market.
• Familiarity with omnichannel marketing platforms.
• Demonstrated use of AI / advanced analytics to drive commercial decisions
• Experience collaborating with community organizations, advocacy groups, or public health programs.
• Comfortable working in a hybrid model with regular in-person collaboration

Responsibilities

• Lead the end-to-end U.S. commercialization strategy for the future generation of Long-Acting Injection for HIV Prevention; one of ViiV’s most critical innovation launches to continue protecting people who could benefit from HIV prevention medicines.
• Lead U.S. brand strategy development in close partnership with senior HIV Prevention leadership, including HCP, Digital, Strategy and Community Marketing Directors in the team.
• Own cross-functional launch readiness across Medical, Communications, Market Access, Payer, and Implementation teams; drive accountability for plans, milestones, and identification of gaps or resource needs.
• Partner with Sales and Sales Operations to assess promotional strategy, field effectiveness, and executional evolution over time.
• Deliver a cohesive strategy that builds upon the current cabotegravir brand foundation and is anchored in deep field, customer, and market insights.
• Define and build a roadmap that can be leveraged by Treatment teams for future portfolio launches, ensuring treatment perspectives are incorporated where appropriate.
• Lead regular communication with senior internal stakeholders, including establishing governance forums, operating cadence, and clear decision-making inputs and outputs.
• Assess competitive landscape to evolve positioning of the product in conjunction with Global Teams.
• Continuously assess the competitive landscape and evolve product positioning in close collaboration with Global teams.
• Lead financial planning, including investment recommendations versus forecast, supported by ROI diagnostics and performance measurement.
• Leverage Insights & Analytics to define research priorities that continuously optimize brand strategy and execution.
• Partner across the organization to elevate brand needs and simplify implementation for customers and consumers.
• Develop an external engagement strategy that incorporates the voice of patient ambassadors and external experts, in partnership with portfolio and medical teams.
• In partnership with Strategy and Medical, develop a clear peer-to-peer (P2P) engagement plan to socialize pre-launch information and anticipate market needs.
• Define the agency engagement model and oversee the phased transition of marketing agency support as the brand evolves.
• Provide mentorship and leadership to a high-performing marketing team.
• Cultivate the GSK cultural pillars: Ambitious for patients, accountable for impact, and doing the right thing.

Benefits

• This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & is eligible for a domestic relocation package.
• Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees