ViiV Healthcare (GSK) Marketing Director, HIV Prevention

GSK•Durham, NC

8d•Hybrid

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) The Marketing Director, HIV Prevention position has a focus on the overall cross functional Brand Strategy and will be responsible for delivering short term and long-term objectives for the brand. This role is a member of the HIV Prevention US brand leadership team, working closely with Field Commercial, Medical Affairs, Market Access, Insights & Analytics, and Global/Regional marketing functions.

Requirements

Bachelor’s degree in business OR public health OR life sciences
8 plus years of commercial marketing experience in pharmaceutical OR biotech OR public health
3 plus years of people management OR formal project leadership experience
Experience developing and implementing HCP engagement programs across field and digital channels
Experience working cross-functionally with medical, regulatory, market access and sales teams
Experience using data and insights to inform marketing decisions.

Nice To Haves

Advanced degree such as MBA, MPH or related postgraduate qualification
Experience with HIV prevention, sexual health, or long-acting therapies in the U.S. market
Experience in product launch planning and readiness for specialty or preventive therapies
Familiarity with omnichannel marketing platforms, audience segmentation and measurement tools
Experience working with community organisations, advocacy groups, or public health programmes
Comfortable working in a hybrid model with regular in-person collaboration

Responsibilities

Lead HCP strategy in conjunction with HCP lead.
Identify and prioritize opportunities based on market insights (field, customer, consumer) and competitive intelligence.
Lead Community team strategy in conjunction with Community lead.
Co-lead LAI Strategy to deliver a harmonized internal and external effort.
Responsible for identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting and content.
Lead competitive assessments and understanding brand opportunities and threats.
Leverage I&A team to define research needs to continue to optimize Strategy.
Lead the Brand Strategy Cycle in partnership with Global teams.
Budget management and data driven decisions based on ROI analysis
Accelerate Implementation Partner with relevant teams in the organization to elevate brand needs to continue to simplify implementation for customers and consumers.
Accountable for development of the CoE dedicated to sharing implementation and reimbursement knowledge across providers to accelerate LAI adoption.
Peer to Peer Evolution Evolve Peer to Peer content and training evolution.
Accountable for annual speaker training in partnership with Portfolio team.
Performance and financial Updates Standardize monthly review of OKRs that evaluate and diagnose the business and communicate to leadership concisely.
Accountable for driving internal and external performance narrative for the brand.
Partner with Sales teams to diagnose and spot barriers and drivers of performance at regional level.
Stakeholder Alignment: Build strong partnerships with internal stakeholders, including field sales, market development directors & I&A to motivate and drive alignment in executing the marketing strategy.
Serve as a key representative for the brand in discussions with senior leadership and external audiences including agency partners.
Team Leadership and Development: Provide mentorship and leadership to a high-performing marketing team.
Cultivate the GSK cultural pillars: Ambitious for patients, accountable for impact, and doing the right thing.