ViiV Healthcare (GSK) Director of Marketing Enablement – Generative AI

GSK•Durham, NC

12d•Hybrid

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi. At ViiV Healthcare, innovation is at the heart of our mission to leave no person living with HIV or who could benefit from PrEP behind. We are seeking a Director of Marketing Enablement – Generative AI to lead the development and delivery of next-generation AI solutions that empower our US Marketing team. In this role, you will define and own the strategic roadmap for Generative AI across marketing, with a core focus on solutions that accelerate our ability to deliver personalized content at scale. This is a hands-on, high-visibility leadership role where you will shape how ViiV leverages GenAI to transform the speed, precision, and impact of our marketing execution—helping our teams work smarter, faster, and more compliantly. You will champion change management strategies to ensure successful adoption and sustained impact of new technologies across the organization. This role will have 2 direct reports. This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org)

Requirements

Bachelor's Degree & 7+ years of experience in marketing OR consulting OR digital, with 2 plus years in a marketing function.
Experience with Medical Legal Regulatory (MLR processes) & Veeva Promo Mats
Experience with GenAI tools

Nice To Haves

Direct experience developing AI/ML solutions for commercial or marketing functions.
Proven track record of delivering technology products in regulated industries, ideally life sciences.
Exposure to US pharma marketing, regulatory review, or agency workflows.
Experience with GenAI tools, with a demonstrated understanding of how they can be applied to solve business problems (professional or personal use welcomed)
MBA or advanced degree in business, technology, or life sciences.
Experience leading change management initiatives for technology adoption in large or regulated organizations
Experience building and leading high-performing teams, including people management responsibility

Responsibilities

Strategic Leadership Define and own the US Generative AI roadmap for Marketing Enablement (ie. Content Creation, MLR (Medical, Legal, Regulatory) Transformation)
Lead and develop a high-performing team, including oversight of two managers responsible for day-to-day execution.
Ensure strategic accountability for adoption of GenAI solutions across marketing and cross-functional teams.
Establish and oversee feedback mechanisms to continuously improve GenAI tools based on user input and performance data.
Translate business needs into prioritized AI use cases across insights, content creation, and MLR review.
Establish clear success metrics for adoption, efficiency gains, and ROI.
Product Development & Delivery Partner with subject matter experts, data science, engineering and IT along with external vendors to deliver GenAI solutions—from pilots to scaled platforms.
Oversee vendor and partner relationships, ensuring alignment on timelines, deliverables, and integration milestones.
Oversee budget planning and resource allocation for GenAI marketing enablement initiatives.
Ensure solutions are user-centric, compliant with industry regulations, and designed for adoption at scale.
Ensure all GenAI solutions comply with Responsible AI standards and data privacy regulations, in alignment with GSK & ViiV policies.
Oversee backlog management, sprint prioritization, and product performance monitoring.
Content Creation Deliver GenAI solutions that accelerate compliant content creation, modular asset generation, and campaign personalization.
Utilize Digital Twins to enable marketers to rapidly test hypotheses and optimize campaign strategies.
Integrate tools with Veeva, DAM systems, and agency workflows.
Medical / Regulatory and Legal Review & Compliance Enablement Create solutions that support faster, higher-quality MLR submissions while maintaining rigorous compliance.
Build automation around claims libraries, annotations, and audit trails.
Stakeholder Management Act as the bridge between commercial leaders, medical/regulatory/legal, and technology teams.
Lead co-innovation workshops, capability showcases, and training sessions to drive awareness and adoption.
Operational Readiness Ensure operational readiness for GenAI solutions, including launch planning, training, documentation, and post-launch monitoring.
Drive marketing team adoption through structured enablement programs and change management strategies.
Impact Measurement Define and track KPIs including adoption, satisfaction, and business impact to inform continuous improvement and strategic decisions.

Benefits

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

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