Marketing Director-Innovation

Reynolds Consumer Products•Lake Forest, IL

3d•Onsite

About The Position

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and high-performance organization. Are you looking to build a strong career? Then we have an opportunity for you! We are searching for a Director of Marketing-Innovation to join our team located at our corporate headquarters in Lake Forest, IL. The Director of Marketing-Innovation is responsible for setting the overall strategy for innovation in the Hefty Business Unit. In this role, you will be responsible for setting the innovation strategy, identifying the future product pipeline, and developing the innovation roadmap to support profitable growth. From concept to launch, this role works closely with direct reports and cross functional teams to deliver key project milestones. This position will report to the Vice President, Marketing- Hefty Business Unit. You will have the opportunity to Make Great Things Happen!

Requirements

BA/BS degree in Marketing or related field.
10+ years of related professional and progressive Marketing experience in the CPG industry.
Experience with consumer insights, market research and new product development.
Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers.
Strong analytical skills as well as organizational skills.
Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
Must be team oriented with the ability to work on high collaboration and performance teams.
Proficiency with retailer scan data analysis programs such as Nielsen or Circana.
Proficient in MS Office.
Ability to travel (10-15%).

Nice To Haves

MBA or other advanced degree preferred.
If you answer yes to the following…we want to meet you!
Intellectual Curiosity: Do you have an inquisitive nature?
Problem Solving: Do you have a knack for tackling issues head-on?
Entrepreneurship: Do you enjoy taking ownership of your work?
Customer Centricity: Do you always act in the best interests of the customer, putting their needs first?
Growth Mindset: Do you focus on progress rather than perfection?
Continuous Improvement: Are you never satisfied with the status quo?

Responsibilities

Develop and lead integrated brand business plans, including innovation pipelines, launch strategies, competitive positioning, and distribution priorities.
Lead innovation process to assess and track ongoing new product pipeline
Create market research budgets, plans and expenditures in conjunction with Marketing and Consumer Insights functions
Lead cross-functional teams to drive new product development pipeline and go-to-market strategies for the food storage category
Prepare and effectively communicate insightful strategies, presentations and business analysis to the executive team
Develop Demand Landscape and insights across portfolio and socialize across the organization to maximize use of insights and tools
Conduct market research and competitive analysis to identify growth opportunities and emerging trends
Lead cross‑functional teams across Sales, Finance, R&D, Supply Chain, and Operations to align strategy with executional excellence.
Partner with Customer Marketing and Category Management to ensure strategies are converted into customer‑ready stories, selling tools, and in‑market execution.
Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio.
Leverage external organizations to bring in new methodologies and processes