Marketing Director, Digital Solutions US & Canada

GE HealthCare

4d

About The Position

As the Marketing Director, Digital Solutions for Patient Care Solutions USCAN you will be responsible for developing, influencing, and activating a customer-focused solutions marketing approach in the U.S. and Canada. You will learn about customers’ needs and what portfolio products (software & platforms), services, creative acquisition options, and additional expertise GE HealthCare has to offer to meet those needs. You will look for ways, big and small, to position and differentiate GE HealthCare solutions (including new offerings) to customers, sales, and the broader market. You will work deeply and broadly with regional business teams and marketing colleagues, product managers, global marketers, 3rd party partners, and others to help deliver growth to the region. GE HealthCare is a leading global medical technology and digital solutions innovator living our purpose to create a world where healthcare has no limits. We strive to create a healthier world by thinking big and unlocking opportunities for us, our customers, and their patients. And we're committed to fostering an inclusive culture of respect, transparency, and integrity. GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Requirements

• Bachelor’s degree in relevant field required; MBA preferred.
• Strong digital solution marketing experience and/or 8+ years of experience in medical device marketing.

Nice To Haves

• Can effectively conceive, develop, and achieve buy-in to strategies and programs, convert into tactical plans, and deliver results.
• Proven ability to work successfully in a matrixed organization and successfully manage internal and external stakeholders.
• Demonstrated ability to lead projects, manage ambiguous situations, and realize high performance.
• Robust marketing capabilities in addition to a strong understanding of data and analytics and digital tools and platforms.
• Analytical in nature, good organization and presentation skills, effective prioritization skills, and attention to detail.
• Demonstrated ability to thrive in a fast‑paced, constantly evolving environment, showing agility and resilience as business strategies and market conditions shift.
• Experience developing and managing user groups is a plus.
• Strong oral and written communication skills.
• Strong interpersonal and leadership skills.
• Demonstrated ability to analyze and resolve problems.
• We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Responsibilities

• Identify and create marketing plans and programs to position GE HealthCare solutions to win with customers and priority personas (including technical buyers) and prove GE HealthCare is creating a world where healthcare has no limits.
• Execute commercial strategies for growth including, but not limited to, sales enablement, digital marketing, account-based marketing, experiential activities, and customer loyalty marketing including managing Users Groups.
• Collaborate directly with customers, our Outcomes team, sales leadership, Sales, and 3rd party partners to tell the impact stories of our solutions for customers and patients.
• Use customer, market, and competitive research, along with colleague insights and expertise, to understand customers’ clinical, operational, and economic needs to identify opportunities.
• Contribute to globally developed, research-based materials that strengthen value propositions for GE HealthCare solutions.
• Be partnership-minded, always looking for a way to say “Yes, and…” and create trust by being a colleague willing to pitch in every day.
• Collaborate with sales, product management, marketing, and business colleagues to understand goals and priorities within the portfolio in the U.S. and Canada.
• Build relationships with marketing colleagues, bringing them up to speed on portfolio insights, positioning and opportunities to aid in marketing communications content development and channel execution.

Benefits

• Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities.
• Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees