Marketing Director, Americas INKS

Evonik•Allentown, PA

13d•Hybrid

About The Position

The Marketing Director, Americas INKS, is responsible for driving profitable growth of the Printing Inks business within the Americas region. This role owns regional marketing strategy, portfolio direction, pricing authority, and customer engagement, while partnering closely with Sales, Technical, and Innovation teams. This is a senior leadership role with significant influence and visibility. While there are no direct reports, the role leads through expertise, collaboration, and execution. Success is defined by growth, profitability, and a strong market position across the region.

Requirements

Bachelor’s degree required, preferably in Chemistry, Chemical Engineering, Materials Science, or a related field. A technical or scientific background is strongly preferred.
7+ years of relevant experience within the inks, coatings, or specialty chemicals market, including experience in marketing, commercial strategy, product management, technical leadership, or customer-facing roles. Relevant experience may include technical, application, product management, or commercial roles with increasing market and customer responsibility.
Experience supporting or leading contract negotiations in a B2B environment, in close partnership with sales.
Ability to understand technology, market dynamics, and how to execute strategy.
Experience in the inks, coatings, or coatings raw materials market is ideal.
Strong customer-facing experience, including direct engagement with customers and close collaboration with sales and cross-functional teams to drive growth.
Ability to contribute to and shape the innovation pipeline by identifying portfolio gaps, customer needs, and future opportunities.
Experience owning or influencing pricing decisions within defined business rules.
Comfort operating in a matrixed, global organization, partnering across regions and functions.
Proven ability to lead through influence rather than direct authority.
Strong communication skills, with the ability to clearly position products and strategies in a compelling, customer-focused way.

Nice To Haves

Language skills in Portuguese or Spanish are a plus, given the Americas scope.

Responsibilities

Own regional performance and profitability for the INKS market segment across the Americas.
Execute regional market strategy in alignment with global and business line priorities.
Translate customer needs, market trends, and competitive insights into portfolio and go-to-market decisions.
Lead opportunity management, customer segmentation, and resource allocation for regional projects.
Partner closely with Sales and Technical teams to drive profitable growth and customer success.
Support and shape the innovation pipeline by identifying portfolio gaps and future market needs.
Own regional pricing decisions and competitive positioning within defined business rules.
Set direction for regional marketing communications and manage the associated budget.
Serve as a key member of the Americas Leadership Team and contribute to global marketing initiatives.