Marketing & Digital Content Specialist

American Society for Quality•Milwaukee, WI

68d•$27 - $34•Hybrid

About The Position

This position is responsible for executing key marketing and communications activities for ASQ's subsidiary company, Exemplar Global, as part of ASQ's Marketing shared services model. As part of the ASQ Marketing team, the role supports and delivers digital marketing, web development, communications, graphic design, and tactical initiatives that advance Exemplar Global's operational and strategic goals. This role will work cross-functionally with Exemplar Global and ASQ teams-including Marketing, Communications, IT, and external vendors. The Specialist will use competitor research, SEO insights, customer feedback, and analytics to optimize digital presence, elevate Exemplar Global's value proposition, and drive engagement and growth. The position reports to ASQ's Marketing Managerâ and collaborates closely with Exemplar Global's Marketing team and other Exemplar Global functions to ensure alignment of marketing strategy, brand voice and campaign execution. The ideal candidate will: have demonstrated writing and copy-editing skills, excel at relationship building, possess an analytical mindset, and be able to stay organized when managing multiple projects and deadlines. Previous experience with Google Analytics, campaign dashboards, and/or professional creative cloud software (ex: Adobe Cloud) a plus. This is a non-exempt role. The hourly pay range for this role is $27.25 - $34.06 per hour. Any extended offer is determined based on overall years of experience and fit for the role.

Requirements

A Bachelor's degree in Marketing, Communications, or related field,
A minimum of 3 years of experience with digital marketing executionâ (email, social, SEO, PPC, analytics),
A minimum of 1 year of experience with marketing automation tools, CMS, or CRM platforms, or equivalent combination.
Or an equivalent combination of experience and education.
Must be able to comply with attendance and timeliness policies.

Nice To Haves

Previous experience with Google Analytics, campaign dashboards, and/or professional creative cloud software (ex: Adobe Cloud) a plus.

Responsibilities

Supports ASQ's Director of Marketing & Communications and Exemplar Global's Content & Communications Manager withâ strategic planning for Exemplar Global marketing. This includes developing core messaging themes, identifying KPIs, and refining campaigns through A/B testing.
Provideâ analytical, technical, and project leadership guidanceâ in the implementation of digital marketing strategy and operations.
Work with internal and external partners to implementâ SEO and content recommendationsâ across web, social media, email, SEO/PPC, content, display, and retargeting campaigns.
Maintain and manage theâ Exemplar Global content calendarâ to organize email campaigns, social media posts, and communications.
Collaborate with Exemplar Global and ASQ teams to align content with broader cross-organizational initiatives and projects.
Design digital ads, landing pages, and creativeâ graphic design assignmentsâ (e.g., digital credentials, promotional collateral) and write copy for ads, marketing emails, website content, and member/customer communications.
Incorporateâ voice of customer (VOC) feedbackâ from surveys, user data, and analytics tools (Google Analytics, Personify, internal business data) to improve customer experience and support Exemplar Global's portfolio of products and services.
Update and optimizeâ website content and layoutâ for improved UX, working with internal stakeholders and external vendors to analyze web traffic and ensure optimal performance.
Conductâ competitor analyses and market researchâ to guide content development, inform marketing strategy, and support the creation of new Exemplar Global offerings.
Createâ wireframes and mockupsâ to guide visual design and development in collaboration with ASQ vendors and teams.
Participate in assigned project teams to advocate forâ UX best practicesâ and assist with design and business strategy.
Supportâ content quality and accuracy, including proofreading draft content for publication, approving final forms, and coordinating with subject matter experts.
Act as the primary executional link between ASQ Marketing and Exemplar Global, ensuring seamless shared service delivery and alignment of priorities.
Adheres to ASQ Competencies: Trust, Accountability, Collaboration, and Transparency.
Performs all other duties as assigned.

Benefits

Challenging and interesting work
Benefits of ASQ membership
ASQ-sponsored training
Opportunities to achieve professional designations and certifications
Performance management and coaching
Tuition reimbursement
Medical insurance
Dental insurance
Vision insurance
Health savings accounts
Flexible spending accounts
Fun and rewarding wellness program
Access to Avenue MKE Fitness Center and Pickleball Courts
Competitive base pay
Opportunity for annual merit increases
Outstanding benefits
Retirement savings program
Disability income plan
Life insurance, Accident, & Critical Illness insurance
Growing, global organization
Mission-driven and committed to sharing ideas and tools that make the world work better
Healthy work/life balance and flexible work schedules
Positive, collaborative, team-oriented environment
One-week winter break every December, in addition to paid time off and other paid holidays
Regular coffee socials, peer to peer recognition, and more!