Digital Content Specialist

TentCraft • Traverse City, MI

9h

About The Position

Digital Content Specialist Who are we? Rooted in humility, hard work, and some fun and a little weirdness (one of our six ‘Guiding Principles’), TentCraft is a capabilities rich manufacturer with a no-shame obsession with the world of experiential and outdoor marketing. We live, work and play in Traverse City, Michigan, and while you’ll find our work nationwide, we operate together from a single facility. Everything we design, engineer, build, print and sew happens under one roof and is proudly American made. Long story short, we’re one big talented team of LEAN thinkers dedicated to Make it Better from sea to shining sea for our clients and our TentCraft family. We’ve always got continuous improvement on our minds and creative solutions are our jam, so if we need to get a little scrappy to make magic actually happen, we’re down for that. Cool, right? Sound like you? Let’s talk! We’re hiring a Digital Content Specialist to help us drive more demand, improve sales performance, and increase revenue through high‑quality digital and sales enablement content. This is a hands-on role for someone who can think strategically and execute independently. The Role The Digital Content Specialist is responsible for creating and delivering multimedia marketing and sales enablement assets that support TentCraft’s revenue goals. You will work closely with marketing and sales leadership to turn strategy into execution, producing multimedia content that helps prospects understand value, builds confidence in buying decisions, and supports our sales team in closing more business. This role is ideal for a B2B marketer who is equal parts creator and operator: someone who understands how content influences pipeline, win rate, and deal size, and has the skills to produce that multimedia content themselves. This role plays a critical part in how TentCraft shows up to the market. The Digital Content Specialist ensures that our craftsmanship, reliability, and expertise are clearly communicated visually, helping customers make confident buying decisions and helping our sales team win more business.

Requirements

• 5+ years of experience in B2B marketing as a content creator
• Proven experience supporting revenue‑driven marketing or sales teams
• Hands‑on experience with: Videography and video editing Graphic design for digital and sales content Sales enablement content creation to drive revenue Building and managing HubSpot CMS landing pages
• Skills & Attributes: Strong understanding of how content influences demand, pipeline, and revenue Ability to operate independently with minimal oversight High standards for quality, clarity, and execution Comfortable working across multiple stakeholders and priorities Clear communicator who can collaborate with both creative and non‑creative teams

Responsibilities

• Sales Enablement: Develop content that supports each stage of the buyer journey
• Partner with sales to address objections and enable better conversation
• Create digital tools that improve win rate and increase average order value
• Own and manage the Paperflite sales enablement platform, ensuring sales assets are: Up to date, accurate, and on-brand Clearly organized and easy for sales teams to navigate Aligned to buyer stages, personas, and use cases Partner with sales team to continuously improve asset usability, relevance, and adoption
• Content Creation & Execution: Produce, shoot, and edit high‑quality video content including product overviews, case studies, and sales tools
• Design digital graphics and sales enablement assets such as one‑sheets, pitch decks, and product comparison guides
• Write short-form copy for the design assets, video descriptions, and video scripting
• Maintain brand consistency across all marketing and sales content
• Turn a single piece of content or story into many exports across many format types
• Maintain an organized multimedia asset library for video, photography, and graphics
• Digital & CMS Ownership: Build and optimize HubSpot CMS landing pages with Content Marketing Manager
• Collaborate with Performance Marketing Manager on conversion optimization
• Ensure content is structured for tracking, attribution, and performance analysis
• Strategy & Collaboration: Contribute to content and campaign planning discussions
• Translate high‑level objectives into executable assets
• Work cross‑functionally with marketing, sales, design, and operations teams

Benefits

• A competitive compensation package including health, dental, vision, disability and life insurance plans
• A work-life balance; we have families too, 3 weeks of Paid Time Off upon hire, 8 company paid Holidays, paid time to go exercise your right to vote, and we'll even pay you to volunteer in the community!
• Matching 401k (ROTH and Traditional)
• Annual Health and Wellness reimbursement
• Plant reimbursement (yep, we pay you to put a plant in the office!)
• All of the direction and ongoing support you could ever ask for
• A work culture to be proud of, we respect one another, accomplish a TON, and have fun doing it

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed