MARKETING DATABASE MANAGER

MOUNT AIRY CASINO RESORT•Mount Pocono, PA

6d•Onsite

About The Position

The Database Manager is responsible for all analysis performed and direct mail files prepared for the designated mail house; providing team support with regard to all planning and analysis; for managing all databases and lists supporting Marketing and Gaming programs. All duties are to be performed within the guidelines of the Mount Airy Casino Resort policies and procedures, Internal Control standards and Pennsylvania Gaming Control Board regulations. Essential Job Functions: Responsible for providing analysis of player-tracking information. Create automated reports while identifying errors and possible anomalies. Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, and campaign redemption. Provide ad-hoc information, reports, databases, lists and analyses for the Marketing departments as well as other property departments as needed. Assist in the creation of ROI reports. Work with marketing management to develop analytical methods and practices. Responsible for assisting in developing, coordinating and implementing all aspects and activities of the database in accordance with establish policies, procedures and controls. Assist and participate in marketing functions as necessary. Responsible for the design and implementation of databases and systems used for operational Marketing efforts. Query and extract files for data analyses. Assist the Executive Director of Marketing in designing and implementing predictive models to streamline marketing efforts. Assists in other projects and handles job tasks as deemed appropriate. Attends meetings as necessary. Meets attendance guidelines and adheres to regulatory, departmental and company policies.

Requirements

Must be able to perform each of the essential functions and responsibilities satisfactorily.
Must be a minimum 18 years of age or older upon employment.
The successful candidate will have knowledge of database technology, systems infrastructures and direct marketing campaigns.
Strong technology, communication and project management skills necessary.
Experience and proficiency using Microsoft software, as 400 query, access, show case query and website maintenance.
Queries, reports, forms, imports and exports.
Must be able to handle multiple projects and priorities on an on-going basis.
Effective team communication and interaction is essential.
Background in database marketing or marketing required.
Three or more years experience with database design, list management, and/or programming experience is required.
Must possess knowledge of marketing strategies used to increase customer worth, retention, acquisition, and satisfaction.
Ability to logically and independently plan, organize and complete work; initiative; well developed inter-personal skills; ability to set and achieve high standards of performance.
Excellent analytical, problem-solving, critical thinking and decision-making skills.
Ability to conduct analysis and generate reports to reflect findings and provide support to staff.
Ability to express ideas or make recommendations concerning job related issues; learn specific job duties and complete detailed work assignments; maintain knowledge of basic concepts and techniques.
Ability to prepare and deliver formal presentations before public and private concerns.
Ability to perceive quality of work, read materials, review documents and receive instructions.
Must be able to stand, walk and move through all property areas. Must be able to stand or sit for long periods.
Maintain physical stamina and proper mental state of mind to work under pressure in a fast paced environment and effectively deal with guests, management, employees and members of the business community.
Adequate manual dexterity to operate office equipment and engage in light lifting.
Must be able to handle exposure to areas where smoking is permitted.
Must be able to speak, read, write and understand English. Must have oral and aural acuity and ability to respond to cues.
Employment is contingent upon a favorable outcome of a background investigation and drug screening.

Nice To Haves

Bachelor’s degree in Marketing, Business, MIS, Math/Statistics or related field preferred.

Responsibilities

providing analysis of player-tracking information
creating automated reports while identifying errors and possible anomalies
using existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, and campaign redemption
providing ad-hoc information, reports, databases, lists and analyses for the Marketing departments as well as other property departments as needed
assisting in the creation of ROI reports
working with marketing management to develop analytical methods and practices
assisting in developing, coordinating and implementing all aspects and activities of the database in accordance with establish policies, procedures and controls
assisting and participating in marketing functions as necessary
designing and implementation of databases and systems used for operational Marketing efforts
querying and extracting files for data analyses
assisting the Executive Director of Marketing in designing and implementing predictive models to streamline marketing efforts
assisting in other projects and handles job tasks as deemed appropriate
attending meetings as necessary
meeting attendance guidelines and adheres to regulatory, departmental and company policies