Marketing Data & Segmentation Coordinator

Insperity•Houston, TX

13h

About The Position

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide. Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen. We have received recognition numerous times as a top place to work, most recently ranking on Glassdoor’s “Best Places to Work in the U.S. 2024” list, and U.S. News & World Report’s “Best Companies to Work for 2024” list. In addition, we have been recognized for having one of the country’s Top 50 Midsize Early Talent Programs by RippleMatch’s 2024 Campus Forward Awards. There is no better time to be a part of Insperity, and our best work is yet to come. Learn more at Insperity.com. Why Insperity? Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community. Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training. Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work. To accelerate marketing campaign execution by serving as the primary point of contact within Marketing for all list and segmentation requests to Analytics. This contractor will play a critical role in ensuring requests are defined, communicated, and tracked by collaborating with cross-functional teams. This role will help improve the requirements and overall process to support data-driven marketing strategies.

Requirements

3+ years in B2B marketing segmentation, requirements gathering, process coordination, and campaign support.
Experience with marketing data platforms (6sense, ZoomInfo, D&B).
Familiarity with Eloqua and Salesforce or similar MAP/CRM systems.
Strong understanding of data architecture and marketing compliance.
Ability to interpret marketing strategy and recommend actionable segmentation requirements.
Excellent collaboration and communication skills.
Demonstrated organizational skills across multiple departments.

Nice To Haves

experience with CRMA dashboards, Snowflake, or CDPs.

Responsibilities

List Coordination: A. Serve as a liaison between Marketing and Analytics to gather and refine marketing requirements for data requests. B. Submit and track data requests to Analytics who will develop lists and dashboards for: i. Email marketing campaigns ii. 6sense intent segments iii. Gift drop programs iv. ICPTAM targeting v. Persona-based segmentation vi. Product-specific and pain-point aligned campaigns vii. Client Marketing campaigns
Platform Expertise: A. Knowledge of these tools will help with translating marketing strategy into requirements: i. 6sense ii. ZoomInfo iii. Dun & Bradstreet iv. Salesforce (CRM) v. Eloqua (MAP) B. Understand data housed in each system and how it supports segmentation, enrichment and outreach. C. Identify which segments/campaigns require list or dashboard development outside of Eloqua/6sense.
Cross-Functional Collaboration A. Works closely with: Demand Generation, Marketing Operations, Sales, Campaign Planners and Analytics teams. B. Meet with teams to gather and refine requirements across campaigns and other marketing initiatives. C. Collaborate with Analytics to streamline the request process and support continuous improvement.
Data Strategy & Compliance D. Provide recommendations to cross-functional stakeholders on list requirements to improve targeting and maximize effectiveness. E. Ensure outreach complies with internal and external data governance policies. F. Ensure compliance with data usage policies (e.g., CAN-SPAM, GDPR).
Documentation & Reporting A. Maintain a centralized backlog of all active and completed requests with Analytics. B. Monitor for duplication of requests across campaigns to avoid redundancy. C. Document lists/segments created including inclusion/exclusion criteria and intended application, to support reuse and reference across requests. D. Outline list-building processes and segmentation logic. E. Define gaps and provide regular updates, insights, and best practices for improved automation/processes. F. Define success metrics and track performance of the requests.