Marketing Data Automation Manager

Wedgewood Pharmacy • Portland, ME

47d

About The Position

We're looking for a strategic and technically skilled Manager of Marketing Automation to shape the future of our marketing data ecosystem. In this role, you'll lead the design and optimization of data infrastructure, automation workflows, and performance analytics—helping the marketing team make smarter, faster, and more personalized decisions. What you'll do: Data Strategy & Architecture • Build and optimize marketing data systems: Design and implement scalable data pipelines and automation frameworks that power marketing campaigns. • Integrate and govern data: Oversee seamless connections between marketing platforms and internal systems, ensuring data accuracy, quality, and compliance. Automation & Campaign Enablement • Automate and personalize campaigns: Lead automation of workflows such as lead scoring, segmentation, attribution, and real-time personalization. Analytics & Insights • Leverage advanced analytics: Partner with data science and BI teams to deliver insights, predictive models, and actionable dashboards that guide commercial and marketing strategy. • Drive innovation: Champion AI/ML adoption for smarter customer journey optimization and predictive analytics. Leadership & Collaboration • Collaborate and lead: Act as the bridge between marketing, IT, and data teams; manage developers or external vendors as needed; and cultivate a data-driven culture across the organization. Who you are: • Strategic thinker who can see both the big picture and the technical details needed to execute it. • Collaborative problem-solver who thrives in cross-functional environments and communicates effectively with technical and non-technical stakeholders. • Data-driven marketer who is passionate about using automation and analytics to deliver measurable results and personalized experiences. • Hands-on leader who's comfortable managing projects, people and platforms simultaneously. What you've done: • Bachelor's in Marketing, Data Science, Computer Science, or a related field. • 5+ years of experience in marketing technology, data engineering, or marketing analytics. • Deep expertise in marketing automation platforms (e.g., Emarsys, Marketo, HubSpot, Salesforce Marketing Cloud) and data integration tools (e.g., Snowflake). • Proficiency in SQL, Python, or other data manipulation languages. • Experience with BI and visualization tools (e.g., Sigma, Tableau, Power BI, Looker). • Proven track record of leading cross-functional projects and delivering scalable solutions. • Familiarity with data privacy regulations (GDPR, CCPA) and AI/ML marketing applications like churn prediction or recommendation engines. What's in it for you: • A comprehensive benefits package that includes health, dental, and flexible spending accounts • 401(k) retirement plan with a generous company contribution to help you save for the future • Company Paid Life and disability insurance • Access to voluntary insurance options • A generous paid time off program that increases every year • Tuition reimbursement • Opportunity for growth - We believe in promoting from within and do so through our internal job posting program! About Us For over 40 years, Wedgewood Pharmacy has been trusted to deliver high-quality compounded medications, now reaching over 40,000 people and the animals they love. Our company has grown dramatically from our humble beginnings in 1980 because we never stop asking how we can improve patient care while serving our customers better, smarter, and faster. To keep growing, we depend on people who thrive on pushing the envelope of innovation in everything we do while keeping a laser focus on patient care. We trust our employees to deliver unique medications to the hundreds of thousands of people and animals whose health is our only business. Wedgewood Pharmacy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require an accommodation due to a special need or disability, please let your recruiter know what accommodations you will need.

Requirements

• Bachelor's in Marketing, Data Science, Computer Science, or a related field.
• 5+ years of experience in marketing technology, data engineering, or marketing analytics.
• Deep expertise in marketing automation platforms (e.g., Emarsys, Marketo, HubSpot, Salesforce Marketing Cloud) and data integration tools (e.g., Snowflake).
• Proficiency in SQL, Python, or other data manipulation languages.
• Experience with BI and visualization tools (e.g., Sigma, Tableau, Power BI, Looker).
• Proven track record of leading cross-functional projects and delivering scalable solutions.
• Familiarity with data privacy regulations (GDPR, CCPA) and AI/ML marketing applications like churn prediction or recommendation engines.

Responsibilities

• Build and optimize marketing data systems: Design and implement scalable data pipelines and automation frameworks that power marketing campaigns.
• Integrate and govern data: Oversee seamless connections between marketing platforms and internal systems, ensuring data accuracy, quality, and compliance.
• Automate and personalize campaigns: Lead automation of workflows such as lead scoring, segmentation, attribution, and real-time personalization.
• Leverage advanced analytics: Partner with data science and BI teams to deliver insights, predictive models, and actionable dashboards that guide commercial and marketing strategy.
• Drive innovation: Champion AI/ML adoption for smarter customer journey optimization and predictive analytics.
• Collaborate and lead: Act as the bridge between marketing, IT, and data teams; manage developers or external vendors as needed; and cultivate a data-driven culture across the organization.

Benefits

• A comprehensive benefits package that includes health, dental, and flexible spending accounts
• 401(k) retirement plan with a generous company contribution to help you save for the future
• Company Paid Life and disability insurance
• Access to voluntary insurance options
• A generous paid time off program that increases every year
• Tuition reimbursement
• Opportunity for growth - We believe in promoting from within and do so through our internal job posting program!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager