Marketing Data Analyst

TEKsystems•Pittsburgh, PA

1d•$45 - $55•Onsite

About The Position

Position Overview: This individual is primarily responsible for targeting and/or measurement of all marketing campaigns to drive new household acquisition and deepen existing household relationships. Primary roles and responsibilities include implementing advanced data mining and analytics methodologies to develop audience segmentation strategies and discover insights. The ideal candidate will have a strong background in SQL, data analysis, marketing performance metrics, and audience segmentation. Primary Responsibilities: - Develop prospect and customer targeting criteria leveraging large amounts of data and advanced data mining skills to enhance personalization and elevate the quality of marketing campaigns. - Responsible for maintaining a scalable, sustainable approach to sales lead generation for retail and wholesale lines of businesses. - Analyze campaign performance data including household acquisition, retention, and cross sell metrics to provide actionable insights and recommendations for optimization. - Implement A/B test and incrementality tests to evaluate the effectiveness of marketing campaigns and affect meaningful positive change with testing results. - Build and manage dashboards and reporting tools to track KPIs, ROI, and attribution. - Ensure data integrity and accuracy across all marketing platforms and analytics tools. - Performs other related duties and projects as assigned.

Requirements

data analysis
Marketing strategy
stakeholder management
sql
data visualization
marketing campaign
Excellent organizational, analytical and interpersonal skills
Excellent communication skills, both written and verbal
Excellent management skills
Detail-oriented
Ability to work and multi-task in a fast paced environment
MS Excel - Expert Level
MS PowerPoint - Expert Level
Hands-on expertise with SQL, data analytics, data visualization tools, and SAS, R, or Python

Nice To Haves

Digital marketing
Project management
Marketing technology
data modeling

Responsibilities

Develop prospect and customer targeting criteria leveraging large amounts of data and advanced data mining skills to enhance personalization and elevate the quality of marketing campaigns.
Responsible for maintaining a scalable, sustainable approach to sales lead generation for retail and wholesale lines of businesses.
Analyze campaign performance data including household acquisition, retention, and cross sell metrics to provide actionable insights and recommendations for optimization.
Implement A/B test and incrementality tests to evaluate the effectiveness of marketing campaigns and affect meaningful positive change with testing results.
Build and manage dashboards and reporting tools to track KPIs, ROI, and attribution.
Ensure data integrity and accuracy across all marketing platforms and analytics tools.
Performs other related duties and projects as assigned.