Marketing Data Analyst

Southern Company • Birmingham, AL

5h

About The Position

We are seeking a skilled and motivated Marketing Data Analyst to join our Customer Analytics team. The successful candidate will be responsible for creating insightful data visualizations, analyzing complex datasets, performing queries, and generating reports to support our internal partners. The analyst will work with customer and marketing data, such as demographics, marketing programs, and business intelligence insights to support strategic decision-making across Customer Solutions & Business Development. This role requires a blend of technical expertise and strong communication skills to effectively collaborate with our customers within CSBD, particularly to convey analytical concepts to non-technical audiences. The Data Analyst will partner with our internal clients to understand their business needs and provide data solutions to support their objectives.

Requirements

• Bachelor's or advanced degree in Data Science, Statistics, Computer Science, Information Systems, or a related field
• Previous experience in a data analysis role, preferably within a customer analytics or similar environment
• Experience with data visualization tools (PowerBI, Tableau, Databricks, etc)
• Strong Excel skills for data analysis and reporting
• Experience with SQL for data querying and manipulation
• Excellent communication skills, with the ability to explain technical concepts to non-technical audiences
• Experience in data cleaning and transformation processes
• Critical thinking and problem-solving abilities
• Strong attention to detail and a commitment to data accuracy
• Ability to work collaboratively in a team environment
• A mindset focused on continuous learning and improvement

Nice To Haves

• Experience with statistical programming languages such as Python, PySpark, R.
• Familiarity with data platforms such as Databricks or Azure

Responsibilities

• Develop and maintain data visualizations using tools such as PowerBI or Databricks to communicate insights and trends effectively
• Analyze large datasets to identify patterns, trends, and insights that drive business decisions
• Perform data queries using SQL to extract and manipulate data from various sources
• Generate comprehensive reports and dashboards to support internal stakeholders in decision-making processes
• Collaborate with cross-functional teams to understand data needs and deliver solutions that meet business objectives
• Apply critical thinking and problem-solving skills to address data-related challenges and provide actionable recommendations.
• Ensure data accuracy and integrity through data cleaning, preparation, and transformation processes
• This role focuses on data preparation, visualization, and reporting, while supporting advanced analytics initiatives led by the Data Science team
• Continuously learn and apply new data analysis techniques and tools to enhance team capabilities

Benefits

• Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being.
• This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s).
• A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf.
• Additional and specific details about total compensation and benefits will also be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level