Marketing & Customer Engagement Lead

Albemarle•Charlotte, NC

36d•Hybrid

About The Position

Albemarle is hiring for a Marketing & Customer Engagement Lead. This position is hybrid (3-days per week in office) and located in Charlotte, NC. The Market Intelligence and Customer Engagement Lead is responsible for owning industry events and strategic insights by leading customer engagement initiatives that are aligned to the overall ALB Commercial & Marketing organization goals and priorities. This position reports directly to the Director of Marketing Activation. This individual needs to have a passion for program management and driving actions to increase customer engagement through tradeshows and events, while deriving insights that are actionable to the company.

Requirements

Market Research Expertise: Ability to monitor industry trends, analyze market data, and provide concise, actionable insights to senior leadership.
Familiarity with AI tools and technologies to enhance market intelligence gathering and reporting.
Event Management: Solid experience in event logistics, vendor management, budget oversight, and ensuring seamless execution of high-profile industry events.
Ability to maintain high brand standards and customer experience at all events.
Customer Engagement: Expertise in designing and executing surveys and gathering feedback to inform business decisions.
Ability to establish strong customer relationships and drive continuous improvements based on VoC data.
Cross-Functional Collaboration: Ability to partner with teams across sales, marketing, communications, product management, and R&D to align market intelligence efforts with business strategies.
Strong interpersonal skills to act as the main point of contact for external partners, vendors, and industry organizations.
Communication Skills: Strong verbal and written communication skills to create clear, concise reports, marketing materials, and customer-facing content.
Ability to present data-driven insights to stakeholders effectively.
Analytical Abilities: Ability to use analytics tools and market research methodologies to evaluate trends, measure campaign performance, and optimize strategies for greater impact.
Technical Skills: Proficiency in CRM software (Salesforce, HubSpot) and marketing automation tools.
Familiarity with data visualization tools (e.g., Tableau, Power BI) and AI-powered analytics platforms to generate market insights.
Comfortable with content management systems (CMS) and event management platforms (e.g., Cvent, Eventbrite).
Personal Attributes: Strategic Thinker: Ability to anticipate market trends, foresee challenges, and develop innovative strategies to position the company effectively in the marketplace.
Detail-Oriented & Organized: Ability to manage multiple projects simultaneously with a focus on accuracy and high-quality execution.
Proactive & Results-Driven: Demonstrates a proactive approach in gathering insights and driving initiatives that enhance customer engagement and brand visibility.
Team Player with Leadership Potential: Strong collaboration skills and the ability to lead initiatives across departments, while also working independently to manage key responsibilities.
Bachelor’s degree in marketing, Business Administration, Communications, or a related field (Master's degree preferred).
8 + years of experience in market intelligence, digital marketing, event management, or a related field, preferably within a commercial B2B environment, ideally in the chemical industry or a similar sector.
Proven experience in executing market intelligence initiatives, conducting competitive analysis, and synthesizing data into actionable insights.
Extensive experience in planning, coordinating, and executing trade shows, conferences, and corporate events.
Experience managing Voice of Customer (VoC) programs, including survey design, data analysis, and collaboration with cross-functional teams to drive product and service improvements.
This role requires a candidate who thrives in a fast-paced environment, is highly organized, and can manage a variety of initiatives simultaneously.
The successful candidate will be an integral part of the team, driving key insights, enhancing customer relationships, and promoting the company’s brand at industry events.

Responsibilities

Market Intelligence: Produce and distribute weekly/bi-weekly headlines summarizing critical developments in the company’s markets, customers, and competitors.
Monitor news sources, industry reports, and market trends to keep stakeholders informed of key updates.
Provide concise, actionable insights derived from weekly updates to support decision-making processes.
Manage and maintain an organized repository of market intelligence resources for internal use.
Lead the gathering of market intelligence from events, trade shows, and conferences by building processes and forms for attendees to complete that succinctly captures intelligence from sessions, networking, and analyzing industry discussions.
Working with the data science team, develop processes to leverage AI tools and technologies to build comprehensive market intelligence reports, identifying key insights and trends more efficiently.
Voice of Customer (VoC) Initiative: Own the Design of the VOC corporate standard to be deployed.
Executing VoC surveys to gather actionable feedback from customers that meet the needs of business.
Analyze survey results and collaborate with cross-functional teams to improve products, services, and customer experiences to advance ALB’s market-backed approach.
Maintain a robust VoC program to ensure continuous improvement in customer engagement, working with sales and product management.
Tradeshow and Event Management: For tradeshows –plan, coordinate, and execute trade shows, conferences, and other events to showcase the company’s products and services to meet the business needs and priorities based on Commercial & Marketing team goals.
Work and collaborate with corporate marketing communications team to ensure brand consistency and impactful customer experiences at all events.
Manage event budgets, logistics, vendor relationships, and on-site operations, as focal point from Business.
Summarize and share ROI from tradeshow and events.
Engagement Marketing: As a leader in the Marketing Activation team, work with sales and marketing communications in the development and execution of digital marketing plans to promote events, trade shows, webinars, and educational campaigns as focal point from business – representing commercial & marketing teams’ needs and goals.
Work and collaborate with corporate marketing communications team to develop and manage targeted online advertising, email marketing, and social media campaigns to drive attendance, engagement.
Manage all post-nurturing campaigns for opportunity pipeline development, customer engagement and retention.
Summarize and share ROI from digital marketing activities by partnering with the digital marketing lead.
Utilize analytics tools to track the success of campaigns and digital marketing tactics to optimize performance, and report outcomes to stakeholders.
Collaborate with corporate marketing communications team for the design and distribution of promotional materials for events and webinars.
Coordinate webinar logistics, including platform management, speaker preparation, and post-event follow-ups.
Stakeholder Collaboration: Partner with ALB internal teams such as sales, marketing, product management, corporate communication team, regulatory product stewardship team, government/external affairs team and R&T team, to align market intelligence efforts with business objectives.
Act as the focal point of contact for external partners, vendors, and industry organizations for tradeshows and event management, based on the alignment with corporate communication team.