Marketing Coordinator - Go To Market

Plante & Moran • Southfield, MI

13d • $23 - $30 • Hybrid

About The Position

Count on us. Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us. Working on the Go to Market team is a great way to experience the alignment of marketing strategy, demand generation and marketing technologies. Serving as a member of our team, the Marketing Coordinator will execute campaign, content and event strategies across industry and service line verticals. In this highly collaborative role, you will be the point of contact for assigned campaigns and marketing programs, initiating the creation of content, event execution and activation, working with our cross-functional marketing team, internal stakeholders, and external partners to launch a variety of experiential, content, and digital tactics. Your role. Your work will include, but not be limited to: Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs. Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools. Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting. Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas. Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities. Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection. Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals. Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns. Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff. Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts. Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives. Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals.

Requirements

• Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.
• Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
• Excellent attention to detail.
• A team player and collaborator.
• Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft Dynamics
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.

Nice To Haves

• Experience with CRM and marketing automation software a plus.
• Limited travel is required with this position.

Responsibilities

• Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
• Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools.
• Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting.
• Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas.
• Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables.
• Event and sponsorship execution may be up to 50% of responsibilities.
• Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection.
• Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
• Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.
• Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff.
• Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.
• Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
• Traffics workflows for marketing collateral and communications.
• Oversees edits, requested changes, and approvals.

Benefits

• health, dental, vision, disability, and life insurance
• Flexible Time Off and various pre-determined holidays
• 401(k) plan
• flexible benefits plans
• business-related travel expense, lodging, and meal reimbursement for business-related use
• A pension plan is also available for eligible administrative and paraprofessional staff.
• A discretionary bonus plan is available for eligible staff.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees