Marketing Coordinator

Lifelancer • Portsmouth, NH

1d • Hybrid

About The Position

We’re looking for a curious, detail-oriented Marketing Coordinator to join our Global Demand Generation team. This is a role designed for someone early in their marketing career who wants to gain hands-on experience with multi-channel campaigns, account-based marketing (ABM), marketing technology, and much more. The marketing team is fast-paced, collaborative, and data-driven. Attention to detail, strong communication, and teamwork are critical in this position. This role will not only work with the other teams in the marketing department but cross-functionally with sales, customer success, and product.

Requirements

• 1–2 years of experience in B2B marketing, demand generation, or a related role
• Strong interest in B2B SaaS and growth marketing
• Familiarity with marketing automation or CRM tools (Marketo, Salesforce, or similar)
• Excellent organizational skills and attention to detail
• Strong written communication skills
• Curiosity and willingness to learn new tools, channels, and approaches

Responsibilities

• Account-Based & Industry Research
• Conduct account, persona, and industry research to support ABM programs
• Build insights that inform targeting, messaging, and campaign strategy
• Leverage tools like ZoomInfo and AI-powered research to scale insights efficiently
• Nurture & Lifecycle Programs
• Update, optimize, and elevate existing nurture programs across the funnel
• Assist with drafting and refining email and landing page copy
• Use performance data and feedback to support continuous improvement
• Campaign Support
• Support planning and execution of always-on and aircover campaigns
• Contribute ideas for messaging, tactics, and creative concepts
• Help maintain consistency across GTM groups, channels, and regions
• Marketing Technology & Execution
• Assist with setting up campaigns, programs, segments, webinars, playbooks, etc. in tools such as Marketo, Salesforce, Zoom, ZoomInfo, Drift
• Create and update landing pages in Folloze, including supporting personalization efforts
• Planning & Enablement
• Maintain the campaigns and events calendar to provide visibility across the company
• Create campaign enablement materials to ensure alignment on campaign objectives, audience, messaging & value proposition, supporting assets and how to use them

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed