Marketing Coordinator

Aston Carter•Baltimore, MD

1d•$85,000 - $120,000•Hybrid

About The Position

Market Sector Expertise, Planning and Execution: Marketing coordinators are responsible for assisting the marketing director in the market playbook process as well as implementation of market playbooks once they are complete. They are expected to be market segment experts and be on top of all activity that occurs within their segments. They are responsible and accountable for: •Developing a deep understanding of assigned market segments both from an external standpoint as well as internal project information. •Assisting with the market playbook process including determining team members, setting meetings, providing input, understanding and assessing strategy, performing research and recording feedback. •Driving implementation of market playbook aligned with the strategy that has been set. This includes tactic recommendation, setting team meeting schedules, defining deadlines, working with creative services and graphic designers to create market-centric content. •Perform segment research as well as client research based on marketing template. Project Developmen:t Marketing coordinators are responsible for leading the development of all RSP responses including strategic thinking and effective project management of all pursuits. They must communicate the process clearly to all team members in order to keep diverse project teams informed and on track. This includes: •Logging of all new opportunities into database and continue to update as new information becomes available. •Facilitate go/no-go process and/or strategy kick-off meetings. Provide proposal strategy to teams that is aligned with RSP enterprise messaging. •Complete the proposal briefing template and outline a clear project plan for each proposal including setting all deadlines with teams, defining concurrent deadlines, clearly communicating, obtaining and organizing content for graphic designers and managing expectations with pursuit team. •Ensures all content is accurate, proofing has been performed and brand guidelines have been observed. Relationship Management: Marketing coordinators are responsible for building and maintaining “trusted-partner” relationships with clients, consultants, team members and RSP support staff critical to the successful delivery of their projects, and the well-being of RSP. This includes: • Working closely with the Director of Marketing, Director of Business Development, Creative Director, Marketing Manager and account/studio managers to support the strategic vision and plan for our market sectors. • Assisting the Creative Director as needed to develop and execute appropriate, targeted communications based on strategic market sector plans. • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

Requirements

Marketing communications
Marketing coordination
Marketing proposal
Microsoft office
Administrative support
Digital marketing
Marketing strategy
Microsoft Excel required
Intermediate Level

Nice To Haves

5–10 years of experience in the A/E/C industry strongly preferred
Supporting industrial and mission‑critical projects experience is strongly preferred
Government contracting experience is helpful (but not required)
Comfortable working with confidential pursuits (no non-competes involved)
Prior experience with proposal systems strongly preferred
Mission-critical terminology can be learned if the candidate has the right foundation

Responsibilities

Assisting the marketing director in the market playbook process
Implementation of market playbooks
Developing a deep understanding of assigned market segments both from an external standpoint as well as internal project information.
Assisting with the market playbook process including determining team members, setting meetings, providing input, understanding and assessing strategy, performing research and recording feedback.
Driving implementation of market playbook aligned with the strategy that has been set. This includes tactic recommendation, setting team meeting schedules, defining deadlines, working with creative services and graphic designers to create market-centric content.
Perform segment research as well as client research based on marketing template.
Leading the development of all RSP responses including strategic thinking and effective project management of all pursuits.
Communicate the process clearly to all team members in order to keep diverse project teams informed and on track.
Logging of all new opportunities into database and continue to update as new information becomes available.
Facilitate go/no-go process and/or strategy kick-off meetings.
Provide proposal strategy to teams that is aligned with RSP enterprise messaging.
Complete the proposal briefing template and outline a clear project plan for each proposal including setting all deadlines with teams, defining concurrent deadlines, clearly communicating, obtaining and organizing content for graphic designers and managing expectations with pursuit team.
Ensures all content is accurate, proofing has been performed and brand guidelines have been observed.
Building and maintaining “trusted-partner” relationships with clients, consultants, team members and RSP support staff critical to the successful delivery of their projects, and the well-being of RSP.
Working closely with the Director of Marketing, Director of Business Development, Creative Director, Marketing Manager and account/studio managers to support the strategic vision and plan for our market sectors.
Assisting the Creative Director as needed to develop and execute appropriate, targeted communications based on strategic market sector plans.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.