Marketing Coordinator

The Sports Facilities Companies•Overland Park, KS

13d

About The Position

The Marketing Coordinator will promote the destination as a premier sports tourism, conference, trade show, and special events location booking large tournaments and sports tourism events. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts in conjunction with the Marketing Manager. The position will include training on selling sponsorships. They will be evaluated based on KPIs set by the SFM corporate marketing team, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.

Requirements

General ability in graphic design and advertising; proficiency with Adobe Creative Suite for page layout and brand-aligned marketing pieces; portfolio required.
Experience managing business accounts on social media platforms (e.g., Facebook, Instagram, X/Twitter).
Bachelor's degree in business, marketing, or advertising; or 5+ years' relevant experience.
Technologically savvy; proficient with cloud file and project management tools; advanced in Microsoft Outlook, Word, Excel, and PowerPoint.
Skilled at identifying and creating opportunities/promotions to deliver revenue goals.
Ability to work a flexible schedule (nights, weekends, holidays, and long hours).
Protect confidential information and maintain professionalism; committed to continuous learning and participation in professional development.

Responsibilities

Create traffic-building promotions and stage major events, contests, and promotions.
Plan, promote, and execute special events.
Coordinate external PR efforts with media and partners.
Solicit new business through prospecting and cold calling; develop new program opportunities and expand offerings.
Create and distribute banquet and event promotional packages.
Execute the marketing plan and campaigns as directed by SFM corporate; contribute marketing/sales inputs to strategic plans and action plans.
Direct creative development (graphics, flyers, invitations, print ads, posters, email marketing, website content) and ensure brand consistency.
Manage day-to-day merchandising and on-site promotional presentation.
Support achievement of financial objectives by assisting with forecasting, annual budget inputs, scheduling expenditures, and analyzing variances to recommend corrective actions.
Develop and execute advertising, merchandising, and trade promotion programs; create field sales action plans aligned with revenue goals.
Research and capitalize on market opportunities; improve product/offer marketability; coordinate with teams on new program development.
Maintain rapport with key accounts via periodic meetings to understand needs and identify new opportunities.
Track and report KPIs in partnership with SFM corporate; evaluate campaign performance and business tempo across events and sports.
All other duties as assigned by management