Marketing Coordinator

Virginia International RacewayAlton, VA

About The Position

Job Responsibilities: Design and produce high-quality creative assets across platforms, including but not limited to: digital, print, social media, email, event materials, property signage, apparel needs, and other promotional collateral. Assist in the creation and management of social media content calendar and postings. Manage, edit, and maintain the VIR website, including optimizing website functionality, user experience, and SEO performance; monitor analytics and recommend improvements. Assist in planning and executing integrated marketing campaigns, including newsletters, social media, website, and SMS communications. Ensure brand consistency across all VIR deliverables Manage and maintain an organized archive of creative assets, including photo, video, and design files. Assist the Marketing Director in the management of scheduling photo and video content days and creating necessary shotlists. On-site event support during select weekends Represent VIR at auto, car shows, and other events as needed. Requirements Bachelor’s degree in Graphic Design, Digital Media, Marketing, Communications, or a related degree is preferred. 2+ years of professional graphic design experience preferred. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) required; experience with web platforms (WordPress or similar CMS) required. Experience with basic HTML/CSS knowledge and understanding of UX/UI best practices is a plus. Ability to work multiple weekends throughout the season and maintain a flexible schedule. Knowledge of VIR and/or the motorsports world is a plus. The items listed above are the priority, but do not exclude the candidate from being a VIR World ambassador at all times and offering assistance to all VIR programs/employees when they are in need.

Requirements

  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) required; experience with web platforms (WordPress or similar CMS) required.
  • Ability to work multiple weekends throughout the season and maintain a flexible schedule.

Nice To Haves

  • Bachelor’s degree in Graphic Design, Digital Media, Marketing, Communications, or a related degree is preferred.
  • 2+ years of professional graphic design experience preferred.
  • Experience with basic HTML/CSS knowledge and understanding of UX/UI best practices is a plus.
  • Knowledge of VIR and/or the motorsports world is a plus.

Responsibilities

  • Design and produce high-quality creative assets across platforms, including but not limited to: digital, print, social media, email, event materials, property signage, apparel needs, and other promotional collateral.
  • Assist in the creation and management of social media content calendar and postings.
  • Manage, edit, and maintain the VIR website, including optimizing website functionality, user experience, and SEO performance; monitor analytics and recommend improvements.
  • Assist in planning and executing integrated marketing campaigns, including newsletters, social media, website, and SMS communications.
  • Ensure brand consistency across all VIR deliverables
  • Manage and maintain an organized archive of creative assets, including photo, video, and design files.
  • Assist the Marketing Director in the management of scheduling photo and video content days and creating necessary shotlists.
  • On-site event support during select weekends
  • Represent VIR at auto, car shows, and other events as needed.
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