Marketing Coordinator

Long And Foster Real Estate•Fairfax, VA

36d

About The Position

We are seeking a creative and detail-oriented Marketing Coordinator to support our real estate brokerage by developing and executing marketing initiatives across digital, print, and social media platforms. The Marketing Coordinator will play a key role in driving brand awareness, supporting agents, and producing high-quality marketing materials that will help our agents stay competitive in the real estate market. This description highlights primary duties but does not represent an exhaustive list of all responsibilities. Performance Expectations Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management. Perform responsibilities as directed, achieving desired results within expected time frames and with a high degree of quality and professionalism. Establish and maintain positive and productive work relationships with all staff, customers, and business partners. Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development. Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field is required.
1-3 years of experience in marketing, preferably in real estate or a related industry.
Strong copywriting, editing, and content development skills.
Proficiency with social media platforms, email marketing tools, and basic design platforms (e.g., Canva, Adobe Creative Suite).
Highly organized, detail-oriented, and able to manage multiple projects on tight deadlines.
Strong communication and collaboration skills with the ability to support both team-wide and agent-specific needs.

Nice To Haves

Knowledge of MLS platforms (such as Bright MLS) a plus.

Responsibilities

Design and distribute e-blasts for agents and clients, including announcements, articles, holiday greetings, and listing promotions.
Curate property listings from MLS Bright for use on social media, ensuring posts align with the company's brand aesthetic.
Support email marketing initiatives such as “Just Listed,” “Coming Soon,” and personalized outreach campaigns.
Collaborate with the marketing team to execute integrated marketing plans across print, email, and digital platforms.
Develop original content through in-depth market research, ensuring content reflects current events, housing market trends, and industry best practices.
Collaborate with graphic designers and fellow coordinators to produce engaging and competitive social media campaigns.
Generate unique promotional material that highlights the agent services group.
Stay current with social media trends and best practices and share insights with agents to strengthen their online presence.
Conduct research on real estate-related topics such as housing trends, mortgage rates, and professional insights to generate relevant and valuable content.
Partner with the marketing team to create weekly content calendars for social media, direct mail, and e-blasts.
Write, edit, and proofread copy for posts, newsletters, and other marketing materials to ensure professionalism and accuracy.