Marketing Coordinator

Benchmark Senior Living•Waltham, MA

18h•Onsite

About The Position

Benchmark has been a trailblazer in senior living for nearly 30 years, operating 68 communities with 7,400 associates across the Northeast. The company is experiencing historic growth, expanding its footprint from Boston to Washington DC, with $3 billion in assets under management and $700 million in annual revenue. Benchmark offers independent living, assisted living, memory care, and continuing care retirement communities, positioning itself as a leader in this growing real estate sector. The senior housing market is projected for significant growth, with the Baby Boomer 80+ population expected to grow over 5% annually through 2030. Benchmark is outpacing industry growth, backed by prominent investors, and has received 62 Best Senior Living Community awards from U.S. News & World Report in 2024. The company's success is rooted in its people and its purpose: Transforming Lives Through Human Connection, embodied by its core values: Called to Care, Better Together, and Be the Benchmark. Benchmark has been recognized as a Top Place to Work by The Boston Globe for 18 consecutive years and certified as a Great Place to Work for eight years, fostering a culture of inclusion, growth, and recognition through initiatives like the One Company Fund, Benchmark University, an Inclusion Advisory Council, and a Cultural Ambassadors program. The Marketing Coordinator supports Benchmark’s digital, social and local media efforts across communities and corporate channels, executing marketing initiatives, maintaining brand standards, and driving engagement across social media, email, and reputation platforms. This is a fast-paced, hands-on role ideal for someone who is detail-oriented, proactive, and eager to learn, comfortable managing multiple priorities while supporting a high-performing marketing team. It's a great opportunity for someone early in their marketing career looking to grow and gain exposure across multiple areas of marketing.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
1–3 years of experience in marketing, social media, or related field (internships included)
Familiarity with social media platforms (Facebook, LinkedIn, Instagram, TikTok)
Strong writing, editing, and communication skills
Detail-oriented with strong organizational skills

Nice To Haves

Experience with marketing tools (e.g., HubSpot, social media management tools, WordPress) is a plus

Responsibilities

Monitor and respond to community online reviews and social comments, ensuring a 100% response rate in partnership with community teams and the Internal Communications team
Track and report on review monthly performance, highlighting key trends
Support updates to standard response language to ensure relevance and consistency
Execute social media content across platforms (Facebook, LinkedIn, Instagram, TikTok as applicable) through our social media management platform
Evaluate and schedule all corporate content social media posts, working with internal team members and agency partners
Ensure timely posting of all content, including real-time or trending posts when appropriate
Monitor and respond to comments and messages, escalating when needed
Review community social media content to ensure alignment with brand standards
Support community teams with social media best practices and platform usage
Assist with paid boosts and basic performance tracking
Compile monthly social media performance reports
Execute HubSpot email sends for corporate and community communications
Assist with website updates and basic content management
Support audits (e.g., competitor, third-party profiles) and summarize findings
Support project coordination and execution for campaigns, events, and initiatives (e.g., social contests, campaigns)
Track performance across channels (social, email, online reviews) and share key takeaways and observations
Identify opportunities to improve processes or workflows and communicate them to the team
Support execution of KPI-driven initiatives through strong attention to detail and follow-through
Proactively communicate status updates, risks, and support needs in a timely manner
Support and contribute to special marketing initiatives, campaigns, and new projects as needed
Take on additional responsibilities and stretch assignments to support team and business needs
Identify opportunities to improve processes, tools, or workflows and bring forward recommendations
Assist in testing new ideas, platforms, or approaches to enhance marketing performance
Partner with team members across Marketing, Sales, Internal Communications and other departments on cross-functional initiatives