Marketing Coordinator

Dream Finders Homes Inc•Fayetteville, NC

35d

About The Position

The Marketing Coordinator recommends, executes, and analyzes community and division-level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.

Requirements

4-year degree in marketing, communications, business, or a related field
2 years of relative experience
Strong time management and organizational skills
Ability to manage multiple complex projects with general direction and with minimal supervision
Excellent written and verbal communication skills
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign

Nice To Haves

General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team

Responsibilities

Execute marketing initiatives as outlined in the annual division marketing budget
Assist the Director of Marketing in planning the annual marketing budget
Prepare monthly budget report and present to Division President and Director of Marketing
Code and submit invoices to the Director of Marketing for approval
Coordinate model home set up and maintenance, including merchandising and sales office installation
Assist the Director of Marketing in creating model home expense reports
Visit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signage
Assist in training team members and participate in all team training sessions
Update procedures manuals as necessary to maintain accuracy
Execute sales promotions according to department procedures
Evaluate the effectiveness of sales promotions and present results to Division President and Director of Marketing
Identify target consumer groups (TCGs) for communities and products based on research
Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
Prepare and submit entries for awards and contests
Create social media content and maintain a social media calendar
Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
Coordinate marketing material orders and weekly material shipments to communities
Ensure adequate inventory levels of marketing materials
Schedule media, including photography, videography, and Matterport tours
Plan and execute events (Realtor, consumer, employee appreciation, etc.)
Promote a consistent brand image across all messaging, events, PR, and promotional materials
Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
Attend meetings and functions as necessary (occasionally after hours or on weekends)
Maintain & distribute status and other reports/schedules regularly
Complete special projects as assigned
Manage key relationships with stakeholders outside of the organization