Marketing Specialist

Harris Computer

9d • Remote

About The Position

Altai Systems delivers association-specific CRM software built within the Microsoft Dynamics 365 CRM platform. Our mission is to deliver highly performant solutions allowing non-profits to spend less time in the back office, and more time changing the world. We’re seeking a talented and driven Marketing Coordinator to lead our marketing efforts through digital campaigns, content development, events, partnerships, and brand awareness initiatives. This role is ideal for a creative, data-minded marketer who enjoys building meaningful connections with prospects and clients through thoughtful, high-impact communications.

Requirements

• 5+ years of professional marketing experience
• Strong understanding of Seach Engine Optimization (SEO) and Conversion Rate Optimization (CRO); experience with both organic and paid efforts
• Experience with A/B testing, funnel optimization, and campaign analysis
• Proven experience leveraging AI to expedite marketing research, content development and campaign development
• Experience with Microsoft Dynamics CRM and WordPress CMS
• Excellent written and verbal communications skills
• Highly organized with strong attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Analytical, data-driven mindset
• Candidate must live in and be authorized to work in the United States without sponsorship
• Must be available between 8:00am – 6:00pm ET on workdays
• Occasional off-hours work may be required
• Occasional travel for events (estimated 5% annually)

Nice To Haves

• Software marketing experience preferred
• Association industry experience a plus
• Experience facilitating webinars (100+ attendees) using Teams or Zoom
• Familiarity with modern marketing automation platforms
• ClickDimensions experience preferred
• Background in graphic design or visual content creation

Responsibilities

• Marketing Strategy & Campaign Execution Develop and execute a comprehensive marketing strategy to drive pipeline growth
• Build engaging drip campaigns, retargeting initiatives, and funnel-nurture programs
• Create client retention and engagement campaigns, including onboarding sequences, product launches, referral / reference initiatives, and other engagement communications
• Event Marketing & Management Design innovative campaigns to increase brand awareness at regional and national industry events
• Own event logistics from planning through execution, including travel coordination, booth selection, design, and attendee engagement
• Content Marketing Produce high-quality marketing content such as blogs, white papers, case studies, and campaign assets
• Ensure content aligns with overall brand voice and strategic goals
• Social Media & Community Management Grow and engage our audience across LinkedIn and YouTube
• Collaborate with internal and external partners to amplify thought leadership and product messaging
• Website & Digital Optimization Maintain fresh, timely, and relevant website content
• Manage SEO, targeting, and conversion optimization efforts across organic and paid channels
• Partner Marketing Identify and develop strategic partnerships
• Coordinate co-marketing initiatives and join branding opportunities with partner organizations
• Reporting & Performance Measurement Define KPIs for campaigns, events, and digital initiatives
• Present performance insights and recommendations to company leadership

Benefits

• Our employees enjoy a casual work environment that offers comfort while providing superior service to our customers.
• We offer a comprehensive benefit package as well as other additional “Perks”!
• We empower our employees to make a difference
• We have an award winning culture
• We offer opportunity to learn
• We are financially strong and we are owned by the largest software company in Canada (CSI)
• We have fun!

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees